NRT, an industry leader in global gaming technologies, is launching its real-time funding and disbursements solution, smartSEND, at Resorts World Las Vegas. Developed in strategic collaboration with Apt Pay Inc., this innovation sets a new benchmark for customer-centric innovation by offering instantaneous debit-based funding and payouts for both land-based and online casino platforms.
The gaming industry has faced numerous challenges when it comes to modernizing payments. Amidst a rapidly evolving payments landscape, smartSEND allows patrons to securely and instantly add and withdraw funds from their casino accounts via their U.S. debit card. With smartSEND, Resorts World will provide patrons with immediate access to their funds, thus greatly enriching the overall casino experience.
“The Resorts World team understands the way their guest transaction is ever evolving and today is another example of that. With the player and guest experience at the top of every technology we bring together, smartSEND is here to enhance that mission. NRT has incorporated robust security measures into this real-time financial platform, ensuring all transactions are encrypted and protected from unauthorized access. The integration of this state-of-the-art system emphasizes Resorts World’s ongoing commitment to technological innovation and elevating customer satisfaction,” Michael Dominelli, President of NRT Technology, said.
Traditionally, patrons at land-based casinos were required to bring cash or vouchers to tables and slots. With smartSEND, real-time funding and payouts is now possible via debit cards at the physical point of play, enabling a safer and more convenient gaming experience that reduces the reliance on cash for both patrons and casinos.
“As we are committed to enhancing player experiences by harnessing innovative technologies, smartSEND provides a significant leap forward in the security and efficiency of transactions. With this state-of-the-art solution and our partnership with NRT Technologies, we are thrilled to be paving the way for payment innovation within the gaming industry while continuing to meet the evolving needs of our guests,” Al Meranto, VP of casino operations at Resorts World Las Vegas, said.
As the digital transformation wave hits traditional establishments like casinos, there is a growing consumer demand for quick and trustworthy payment systems. smartSEND, bolstered by partnerships with trusted entities like AptPay, meets these expectations head-on, marking a significant stride in payment innovations within the gaming sector.