Design Works Gaming has further cemented its position as one of New Jersey’s leading online casino suppliers as the studio lands another major partnership, this time with Hard Rock Bet – Hard Rock Digital’s newly-released improved online gaming experience.
The agreement sees a range of DWG content made available to Hard Rock’s online players in the Garden State, including Armadillo Artie Gone Wild and Tiger Palace. The casino will bring additional content to their players over the coming months, including DWG’s premium LuckyTap titles and popular Vegas-style steppers.
Hard Rock Digital SVP of Casino Grant Williams said: “Our Hard Rock Bet online casino has been a hit so far in New Jersey with the addition of more casino games – hundreds more – to our all-new, easy-to-use app and web experiences. We’re excited for the addition of DWG’s popular titles to our robust gaming portfolio and to continue adding more games each month to entertain our players like no one else can.”
DWG CEO Troy Zurawski said: “Hard Rock’s iconic brand and reputation combined with DWG’s high-performing content is a winning combination. The partnership is a logical next step for both of us as we each look to further scale our presence in New Jersey. The Hard Rock team has nearly 50 years of experience providing world-class entertainment, so they know what to deliver to keep their players coming back for more. And our content is proven to do just that.”
DWG games have taken the New Jersey market by storm in recent months. LuckyTap and other titles have regular presence in the top 10 spots on the Eilers-Fantini Online Game Performance Report, which tracks more than 35,000 games across Michigan, West Virginia, Pennsylvania, New Jersey and Connecticut. In this report, Flippin Rich LuckyTap was named the number 1 performing online casino game overall in regulated US markets for September 2022. Break the Bounty LuckyTap and Piggy Payouts Bank Buster LuckyTap also hit the top of the list over the last 12 months.
DWG content can be easily found among the hundreds of games on the Hard Rock Bet platform in New Jersey by searching for a specific title, theme, or provider – DWG – via the search function on the home page.