RubyPlay strengthens LatAm reach with Atlas-IAC partnership



RubyPlay, an innovative B2B iGaming development studio, has signalled its intentions to further extend the company’s presence within the LatAm region after securing a content distribution agreement with Black Ocean B.V. making its entire games portfolio available on Atlas-IAC platform.

This includes the studio’s latest title Immortal Ways Diamonds, the first to incorporate its innovative mechanic that offers 10,000 ways to win and hosts two Hold and Respin zones that are central to the gameplay.

The platform launch is set to significantly boost RubyPlay’s audience reach across LatAm, with Atlas-IAC set to roll out the company’s games with more than 60 of its operator brands, including online markets such as Brazil and many more.

Dr. Eyal Loz, CPO of RubyPlay, said: “The LatAm region is an important marketplace for RubyPlay, with a strong audience of players resonating with our content and enjoying the experiences we have to offer.

“We see great growth potential in this part of the world and partnering with Atlas-IAC opens up a multitude of opportunities.”

Maxim Slobodyanyuk, CEO at Atlas-IAC, said: “RubyPlay has an incredible track record of delivering unique and engaging games for operators worldwide.

“Bringing the studio’s titles onto our next-generation platform is fantastic news for our operator brands and will help to elevate their online casino offerings. We’re looking forward to working alongside the RubyPlay team and take their content to new audiences.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.