NeoGames’ BtoBet Marks North American Market Entry with PlayAlberta Sportsbook Agreement

August 11, 2023 Add Comment
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NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary BtoBet, a sports betting provider, has entered into a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis (AGLC and PlayAlberta.ca), the only legal online gambling website for the Canadian province of Alberta. This agreement also marks BtoBet’s entry into the North American market.

This partnership follows the agreement that AGLC already has in place with NeoPollard Interactive to build and maintain PlayAlberta’s gambling platform.

Through this agreement BtoBet will assist in the growth and improvement of PlayAlberta’s online sportsbook, providing its fully managed sportsbook solution, ensuring unparalleled online sports betting entertainment for PlayAlberta’s players. PlayAlberta plans to complete its online sportsbook migration to BtoBet’s cutting-edge sportsbook technology during Q3 2023.

BtoBet’s quick integration, compliant technology, and speed-to-market capabilities will enable the partnership to expand rapidly.

Tsachi Maimon, President and Head of iGaming at NeoGames said: “We are delighted to enter into this long-term partnership with PlayAlberta, allowing us to enhance and expand their sports betting platform and services. As a proven leader in sportsbook provision, BtoBet is confident that this collaboration with PlayAlberta will provide their players with the optimal betting entertainment they demand – be it a strong offering related to hockey, player props, or same game parlays. We are excited to usher in the next generation of betting experiences through localised betting offers, including offers for the Canadian Football League, the Premier Lacrosse League, and unique special bets for a variety of sports focused on Canadian athletes.”

Zoltan Tundik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.