SportyBet, the leading online sports betting platform, has introduced a new video content feature to its sports betting product.
In partnership with Sportradar, a renowned global sports technology company, and WSC Sports, a world leader in AI-powered sports video content, the video feature is designed to enhance the live sports betting experience for Brazilian users.
SportyBet will be the first betting platform in Brazil to take advantage of Sportradar’s “Live Channel Promotion” to send personalized push notifications that include real-time updates and near-live clips of the most relevant and timely action from CONMEBOL Libertadores matches for SportyBet users.
Sportradar’s “Live Channel Promotion” utilizes the latest machine learning and automation technologies through WSC Sports’ video content services. These personalized notifications will allow users to stay informed and engaged to place live bets. Users will also have the unique opportunity to access near-live clips, allowing them to witness the most emotional moments of the matches.
This strategic collaboration with Sportradar and WSC Sports is a testament to SportyBet’s dedication to providing the latest and most immersive features to its valued users.
Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “We are excited to partner with Sportradar to enhance the sports betting experience for our Brazilian users.
“This collaboration allows us to offer unrivaled access to CONMEBOL Libertadores matches and provide real-time updates and near-live clips, ensuring our users remain at the forefront of the action.
“The partnership perfectly aligns with our mission to provide an exceptional betting experience and reinforces SportyBet’s position as a pioneer in the industry.”
Sportradar Regional Sales Director for Latin America Mateo Lenoble added: “Our aim is to support SportyBet in Brazil. This agreement ensures the highest quality of content for SportyBet through our innovative ‘Live Channel Promotion’ service.
“The content, which includes Sportradar’s portfolio of media rights, is targeted to the customer’s betting preferences and includes a call to action, creating a highly personalized and immersive experience.”
WSC Sports Business Development Director Aviv Arnon said: “We are proud to be driving the enhancement of the sports betting experience for CONMEBOL Libertadores fans in Brazil by implementing our technology in Sportradar’s ‘Live Channel Promotion’ solution.
“The ‘Live Channel Promotion’ offers a unique experience and the implementation of this technology reflects SportyBet’s commitment to providing the most advanced features to its users.”