OpenBet to Provide Official Odds and Pricing for Professional Bull Riding



OpenBet, a leading sports betting entertainment provider, will provide official pricing and odds on PBR (Professional Bull Riders) events for the first time, allowing the sport to pursue legal and official betting.

Together, the two Endeavor-owned properties will offer new betting opportunities for fans, starting with next week’s 2023 PBR Team Series when the bull riding league opens its second 11-event season July 24-25 in Cheyenne, Wyoming. OpenBet will use its unrivalled pricing, trading, and data services to price, create, and distribute odds for PBR events, initially focused on PBR Teams, the elite Unleash The Beast, and its marquee World Finals.

OpenBet has also partnered with ALT Sports Data, a provider of various sports betting services to the alternative sports industry, to provide affiliate marketing services for PBR, referring players to regulated sports books.

“We are delighted to work with one of Endeavor’s most exciting sports properties and deliver official pricing and odds for PBR fans, players, and sportsbooks for the first time. By building official algorithm and data-driven pricing and markets, we will enhance the PBR betting experience, and help drive reach and fan engagement,” Don Jaques, Vice President of Strategy at OpenBet, said.

“PBR betting is now approved in 11 states, providing an untapped betting market for a sport with nonstop excitement and drama. Research shows PBR fans are 89% more likely to bet on sports than the general public. Until now, those setting the odds for PBR have lacked the complete data and necessary understanding of the sport of Professional Bull Riding. OpenBet and ALT Sports Data solve that challenge, allowing PBR to enter an extremely viable market,” Josh Baker, Chief Revenue Officer at PBR, said.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.