Pragmatic Play Signs Multi-vertical Agreement with Betara



Pragmatic Play, a leading content provider to the iGaming industry, has signed a multi-vertical agreement with Peruvian operator Betara. As per the deal, Pragmatic Play’s Slots, Live Casino, and Virtual Sports will be integrated into the operator’s platform.

Included as part of the deal are award-winning slots such as Gates of Olympus and Sugar Rush as well as recently released player-favorites including Big Bass – Hold & Spinner and Lamp of Infinity.

Pragmatic Play’s Live Casino will bring innovative titles such as Sweet Bonanza CandyLand as well as classics such as blackjack and roulette.

In addition, Betara customers will be able to enjoy Virtual Sports content, with live football, greyhound, and horse racing with immersive 3D renderings of each one of the events.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re thrilled to take all three Pragmatic Play verticals to new audiences in Peru with our latest partner, Betara. The strength in our content is crucial in continuing this upwards trajectory as we continuously expand across LatAm.”

Daniel Vargas Aguilar, Marketing Manager at Betara, said: “We are delighted to welcome Pragmatic Play’s vast multi-vertical array to our platform as we cement our standing in delivering the highest quality online casino experiences to the Peruvian market.

“We anticipate a fantastic reaction from our audience to this new content with Pragmatic Play’s award-winning portfolio that has proven a hit with players worldwide.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.