Leading product development and martech supplier approved by DGE to enter Garden State with PlayStar signed up as inaugural partner



The Unit, the leader in nearshore product development for sports betting and igaming, is to launch its services in New Jersey after agreeing a partnership with online casino operator PlayStar.

Following the Division of Gaming Enforcement’s (DGE) approval, The Unit is now licensed to offer its world-class, scalable and efficient products to partners in The Garden State.
The Unit has built a reputation as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free-to-Play and Gamification Platforms.

As part of the agreement with the DGE, The Unit will become the frontend and native mobile development partner for operator PlayStar. PlayStar launched online in New Jersey in September last year, offering access to live games of roulette, baccarat, blackjack and on-demand slots – including popular titles Starburst, Cleopatra, Megajackpots, and more. PlayStar released a fully-personalised iGaming casino app in the state the following month.

Paddy Casey, Co-Founder at The Unit, said: “PlayStar is one of the most exciting up-and-coming igaming operators in New Jersey, and we are delighted to be a part of their journey.

“This is a monumental step forward for The Unit, as we continue to offer market-leading services to operators, and we are hugely excited about the opportunities for growth available to us in the state of New Jersey.

“I would like to thank the DGE for their co-operation and for allowing us to provide our specialised services to PlayStar, which marks the start of a fascinating project.”
Dan Alexander, COO at PlayStar, said: “The Unit are a great team and have built a reputation for delivering a reliable service of the highest quality. I can thoroughly recommend them for gaming web and app development, and we look forward to working with them as we continue to grow.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.