Betsson, the leading sports betting and online casino operator, has announced its strategic alliance with Racing Club de Avellaneda for the upcoming 2023/2024 season. Starting from May xxx, the Swedish brand’s logo will be featured on the upper back of the men’s and women’s First Division football teams’ shirts for all local and international matches.

At a press conference held on this occasion, Víctor Blanco, the President of Racing Club, along with Maximiliano Bellio, the Country Manager Argentina of Betsson Group, announced this partnership. They stated that the deal materialised because Betsson and Racing Club share similar values such as passion for football and fair play.

“Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion. Racing Club ensures extensive reach and visibility for some of most influential brands in Latin America. Furthermore, being the first football club in Argentina to secure a sponsorship from Betsson holds strategic importance for us,” said Víctor Blanco, president of Racing Club. The debut of the new jerseys with the Betsson logo will be at Racing’s match against Vélez, this Friday (19), for the Argentinian League.

Betsson Group’s CEO, Jesper Svensson, described the partnership as an exciting opportunity to further position the Group’s flagship brand in Argentina as one of the main players in the market. “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.” concluded Mr. Svensson.

Betsson’s strategic alliance with Racing Club de Avellaneda is expected to further enhance its brand presence and customer base in the Latam region, which has already seen a steady increase in revenue of 23% year on year, as reported in its most recent quarterly report.
“Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LATAM region and even more. We are excited about the opportunities it will bring, and we are thrilled to providing Racing fans with an unforgettable experience” said, Ronni Hartvig, Chief Commercial Director Officer for Betsson Group.

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