Tally Technology joins forces with Brazilian investment bank powerhouse BTG / Win the Game to expand operations in Brazil



Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with Win the Game (WTG), a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America.

The new relationship allows WTG to exclusively represent the Tally gamification platform for the sports and entertainment segment in Brazil. Tally and WTG will present innovative solutions for global brands, clubs, leagues and federations, in addition to providing support to customers in the preparation and structuring phase for their gamification projects. A key focus of the new partnership will be the evolving online sports betting market.

Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Women’s Championship and 2023 Gold Cup.

This new relationship will help Tally expand its current business in Brazil with AB InBev’s Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil, amongst others.

Rafael Damasio, Tally’s SVP Global Operations, said: “Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.

“We are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.”

The product is a solution for global brands that offers a high value digital destination that creates a unique relationship with fans through gamification. In addition to engagement, it provides brand offers and couponing specifically created to provide a return on sponsorship investment.

Marcus Duarte, Head of Marketing at Win the Game, said: “We have been watching Tally’s growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.

“It can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.”

Zoltan Tundik
Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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