Wazdan partners with Bally’s Interactive for content rollout
Wazdan, the innovative games provider, has announced a partnership with Bally’s Interactive that will see it deliver a plethora of content to the operator via Relax Gaming.
Launching on Vera & John, one of Bally’s Interactive’s online brands, the deal sees the first batch of player-favourite games such as Hot Slot: 777 Rubies and 9 Coins become available to even more players worldwide.
Vera & John players will now also get to enjoy Wazdan’s engagement-boosting mechanics, including Cash Infinity, Hold the Jackpot and Collect to Infinity.
This partnership sees Wazdan strengthen its foothold in several core markets, with Vera & John holding licences from both the Malta Gaming Authority and the Swedish Gambling Authority.
Bally’s Interactive is the digital arm of Bally’s Corporation, a world-leading entertainment provider with several land-based casinos in the US and an ecosystem of iGaming and sports betting products in the UK and Europe.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Partnering with Vera & John brands is exciting for us at Wazdan, with their umbrella of brands reaching tens of millions of players globally.
“Vera & John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s.”
A Spokesperson at Bally’s Interactive said: “We’re excited to partner with such a reputed and high-quality studio as Wazdan.
“Their wide range of popular themes and boosted classic mechanics are sure to be a hit with our players.”