PrizePicks Signs Agreement to Become an Official Fantasy Sports Partner of NASCAR during Racing Leader’s 75th Anniversary Season



PrizePicks, the largest fantasy sports operator in North America, announced that the company has signed an agreement with NASCAR to become an official Fantasy Sports Partner with the United States’ premier form of motorsports. The multi-year engagement is the first for PrizePicks with a major U.S. sports league.

The alliance will give PrizePicks a VIP presence at several marquee events throughout 2023 as NASCAR celebrates its 75th season, starting with the NASCAR Cup Series Geico 500 at Talladega Superspeedway this upcoming Sunday (3 p.m. ET on FOX). The partnership is the third PrizePicks has signed in just over a month with southern-based sports entities, following agreements with Major League Soccer’s Atlanta United and Major League Baseball’s Atlanta Braves.

In each case, the partnerships reflect the rising popularity of the respective sports on the PrizePicks platform. NASCAR, introduced as a fantasy offering on PrizePicks in 2021, has seen a 400 percent leap in activity over the last 12 months. NASCAR fans can flex their skills on driver projections such as Fantasy Score, NASCAR Points, Fastest Laps, Laps Led, Cars Passed and Starting Position.

“We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots,” said PrizePicks Co-Founder & CEO Adam Wexler, whose company has also partnered with the Atlanta Falcons and Miami Marlins in recent years. “Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.”

NASCAR has a passionate fanbase from around the globe that engages with the sport on and off the track. It consistently ranks as a top-two sport of the weekend on television. In 2023, NASCAR’s Digital Platform has been visited 65 million times – a seven percent year-over-year increase.

“PrizePicks has consistently shown itself to be a fantasy platform with a loyal fanbase and wide variety of sports offerings,” said Joe Solosky, managing director at NASCAR. “This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.