Catena Media announced a long-term partnership to provide online sports betting and casino content to Lee Enterprises, one of the largest newspaper publishers in the US.
The collaboration involves Catena Media becoming the exclusive partner for online sports betting and casino gaming content for all of Lee’s brands, serving 77 markets in 26 US states. The partnership will allow Catena Media to further broaden its North American offering of high-quality, digital content addressing online sportsbook and casino gaming.
Lee’s strong local news content will create further growth opportunities for Catena Media in existing states through brands including Buffalonews.com and Tucson.com, part of the Arizona Daily Star. It also provides a springboard in other states ahead of potential market launches, including STLtoday.com in Missouri, and other brands in Texas, Minnesota, Alabama, and North Carolina.
Ryan Harper, Vice President of Catena North America, said: “Lee Enterprises is one of the largest publishers in the US and we are excited to work with them to bring high-quality editorial and advertorial betting content to their readers nationwide. The partnership with Lee allows us to continue to grow and bring our content to a broader audience. Our mission is to make sports betting and casino gaming more accessible and engaging for players, and this new collaboration aligns perfectly with that ambition.”
The three-year deal will see Catena Media work with Lee’s flagship betting product, frontpagebets.com, to publish editorial and advertorial betting content syndicated in select properties. The posts will also be supported through Lee’s social media channels, opening up new audiences for Catena Media.
Joe Battistoni, Vice President of Sales and Marketing at Lee Enterprises, said: “This partnership with Catena Media enables us to expand our offerings in this space. We look forward to working with Catena Media to provide readers with insightful and informative content on online sports betting and casino gaming.”