The Canadian Premier League (CPL) announced tonybet as its Official Sports Betting and Online Casino Partner, marking the beginning of a multi-year deal between the League and the international online gaming company.
“We are excited to add tonybet to our growing roster of CPL sponsors. We look forward to working with them on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general,” said Mark Noonan, Commissioner, Canadian Premier League, and CEO, Canadian Soccer Business.
Tonybet becomes the presenting partner of the CPL’s Match of the Week broadcast on OneSoccer, the League’s exclusive broadcast media partner. The Match of the Week broadcast will keep fans up to date on CPL news and features through its comprehensive coverage of some of the most anticipated matches over this year’s 28-game regular season.
The League’s newest sponsor also becomes the presenting partner of the CPL’s Predictor contest on canpl.ca/predictor and the League’s Centre Circle app, an award-winning, interactive digital gaming experience that allows fans to predict the action for every club’s match over the course of the League’s milestone fifth season.
“We are delighted to get behind the CPL and to take our brand to a growing and passionate fan base. With the CPL being one of the fastest growing leagues in Canada tonybet is excited to build and enhance the fan experience,” said Alex Haig, Country Manager Canada, tonybet.