SCCG Announces Strategic Partnership with the Cincinnati Bengals for Market Access Support



In July, 2022, SCCG Management facilitated the agreement that led the Cincinnati Bengals to name Betfred USA Sports as their official sports betting partner. Following up on the success of that partnership, the Bengals have selected SCCG Management and its founder and Chief Executive Officer, Stephen A Crystal, to assist in a market access process for a second ‘skin’, or branded mobile sports book partner, to further extend the Bengals brand into the sports wagering community.

“We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division,” Crystal said of the Bengals engagement. “The Bengals team have a vision for their organization that is positive, and growth focused and we are honored to have been asked to be a part of it again.”

SCCG Management will work closely with the Bengals management team in order to find an additional partner whose brand, technology and reach works beneficially for their organization and fans. Crystal refers to this process as ‘positive interactive engagement’, which helps ensure that throughout negotiations, the parties walking down the path to partnership, remain well-aligned.

This process has resulted in a number of successes in the sports marketing space over the last two years. The milestones include sponsorship agreements with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and the Iowa Cubs; a business development partnership with the Northwoods Baseball League and the American Cornhole League; a consultation agreement with Major Arena Soccer League; a data distribution and co-development strategic partnership with America Ultimate Disc League and a partnership with Hendrick Motorsports to leverage data, content and engagement.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.