Caliente Interactive Agrees Four-Year ‘El Tre’ Alliance



Prominent online casino and sports betting operator Caliente Interactive has inked a four-year arrangement to make its flagship brand a ‘key commercial partner’ of the Mexican national football team.

The Tijuana-headquartered firm has joined the likes of Adidas, Coca-Cola, AT&T and insurance provider Banorte in becoming a principal ally of Mexican football as the men’s side, which is colloquially known as ‘El Tri’, continues to make preparations for the upcoming 2026 FIFA World Cup.

The Mexican men’s national football team is due to take part in the 23rd edition of the FIFA World Cup from June of 2023 and could have its championship chances boosted by the fact that its country will be serving as a co-host alongside the United States and Canada. The side failed to progress beyond the group stages of last year’s edition of the quadrennial football extravaganza but impressively managed to reach the quarter-finals in 1970 and 1986 when Mexico served as the sole host.

“We are extremely happy to make this dream of finally being an official sponsor of the Mexico national team come true at the perfect time because in 2026 we will be playing at home and is the local brand of Mexico,” the Commercial and Marketing Director for, Fernanda Sáinz, said. “What better opportunity to start this four-year sponsorship construction.”

Jose Romano serves as the General Sales Director for the Mexican Football Federation and he used a Thursday press conference held to announce the arrangement to express his delight at being able to ink the alliance with Caliente Interactive and its brand.

“The alliance with will allow us to work so that our unwavering fans have the best experiences from now on and towards the North American World Cup in 2026,” Romano said. “Let’s celebrate together this relationship that, without a doubt, will be very productive for both of us.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.