Novibet Publicizing Brazil Entry via Fortaleza ‘Master Sponsor’ Agreement



Greek online sports betting operator Novibet has inked a deal to serve as the ‘master sponsor’ of Brazilian soccer club Fortaleza and have its logo prominently displayed on the front panel of the top-flight team’s match-day shirts.

Novibet has been active in various European iGaming jurisdictions since 2010 with this new alliance having been designed to help promote its entry into the embryonic Brazilian online sports betting market following an inaugural run out in Mexico last year.

Due to run until the conclusion of 2024, the fresh arrangement will also see the Novibet brand name emblazoned across other areas of the Ceara-based soccer side’s kit as well as throughout its 64,000-seat Arena Castelao home. All of this is to be complemented by ‘other exclusive activations’ in addition to a significant presence across 104-year-old football club’s digital and social networks.

“With its rich history in sport and its recognized world football reputation, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of one of the most historic teams in Brazil, Fortaleza,” Rodolfo Odoni, President of Novibet, said. “We are excited to begin our operations in the country and become part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”

Odoni furthermore proclaimed that Fortaleza ‘is a very attractive brand’ with a long history of attracting other prominent partners and that his firm now intends to ‘work hard’ in order to make sure the side is even better known. The professional asserted that this effort will help to ensure that the soccer enterprise is ‘in the day-to-day minds of the fans’ and football aficionados around the world so as to allow the team ‘to fulfill its role as a club’.

Novibet admitted that it is committed to investing in the creation of state-of-the-art technologies and as part of this pledge frequently updates its vast range of mobile-friendly offerings. The operator moreover pronounced that this dedication helps it to ‘meet and exceed consumer expectations globally’ while simultaneously remaining flexible and more attuned ‘to the needs of local markets’.

“Novibet is a Greek company that is arriving in Brazil and saw in Fortaleza an opportunity to improve its exposure and become more popular by reaching out to the Brazilian public, especially our fans,” Marcelo Paz, the President for Fortaleza, said. “It is a two-year contract and we are very happy with this partnership and with having been the chosen as the club for Novibet to help start its approach here in Brazil in South America. A contract like this is the result of the credibility we have achieved over the last few years with sporting results and an ever-present and ever-active crowd.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.