Tally Technology Partners With NSX To Deploy Fan Engagement Platform Across Brazil’s Premier Sports Betting Ecosystem



Tally Technology, the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international soccer matches.

The new game will cover two fixtures per week, with fans in the soccer-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.

Designed to drive betting interest among Brazilian soccer fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.

A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform.

Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”

Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.