XFL and Genius Sports Strike Official Data and Fan Engagement Partnership

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The XFL announced that Genius Sports Limited has been named the Official Betting Data Distribution Partner and Free-to-Play Provider of the League.

Genius Sports has been granted the exclusive rights to distribute official data from every XFL game to its global network of media and betting partners. Sportsbooks will be provided with the fastest, most accurate feed of XFL data, while brands and advertisers will be able to access official XFL data through the Genius Marketing Suite, an all-in-one fan engagement platform.

To help the XFL expand its digital audience and drive fan engagement levels, Genius Sports has built a new “XFL Pick‘Em” game. This free-to-play game asks fans to predict the outcome of upcoming XFL matchups, including various proposition bets related to games, players, and teams. To gamify the experience, fans are asked to bet with football tokens, creating parlays to increase their potential score and improve their ranking on the league-wide leaderboard. Weekly winners will be eligible for a variety of prizes, including XFL Shop gift cards, and a grand prize winner will receive a trip for two to the 2023 XFL Championship Game.

“We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game. Genius is a leader in exploring the new frontier of next generation fan engagement. By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders,” Wendy Bass, XFL’s Chief Business & Legal Officer, said.

“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important. We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution,” Sean Conroy, EVP at Genius Sports, said.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.