Genius Sports launches suite of NFL free-to-play interactive games to grow international fanbase

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The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”), have expanded their partnership to engage NFL fans by launching a range of unique free-to-play games in select international markets.

As the NFL’s exclusive distributor of official league data, Genius Sports will provide knowledge-based predictor, bracket and personality quiz-style games to boost engagement with NFL fans in Australia, Brazil, Canada, France, Germany, Mexico and the UK.

This customised suite of digital products will challenge fans to test their NFL knowledge through draft pick predictor games, gameday score forecasts as well as Playoff and Super Bowl bracket selections. These interactive products will gamify the entire NFL fan experience and drive repeated engagement with year-round multilingual content.

Players will be encouraged to sign up for the NFL’s official games, giving them a direct platform to compete against other NFL fans around the world. In addition, these interactive tools allow the NFL to better understand its worldwide audience and personalise future fan experiences.

Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data and official sports betting data feed. Through its Marketing Suite, Genius Sports offers an all-in-one engagement engine to transform how brands and sports identify, engage and retain fans. As well as gamification tools and official data feeds, the Genius Marketing Suite offers a sports-centric media buying service and a dynamic creative platform.

This season, Genius Sports has launched data-driven predictor and pick ’em games for several NFL teams, including the Rams, Colts, Broncos and Raiders.

“Extending our partnership to deliver immersive free-to-play games is the latest example of Genius Sports expanding our role at the heart of the NFL ecosystem,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “The NFL’s global audience is growing rapidly and our bespoke games including the highly popular NFL Super Bowl Challenge, will be central to the league’s strategy to capture new audiences from around the world.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.