Rivalry Partners with RED Canids



Rivalry, an internationally regulated sports betting and media company, has announced a multifaceted partnership with top Brazilian esports organization RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.

“Our agreement with RED Canids has all the earmarks of a great partnership, bringing the best of esports and entertainment together to create real value for fans. This is an exciting opportunity to put our market-leading creative on display for a passionate following of fans to build brand equity across both of our companies,” said Luis Gonçalves, Brazil Lead, Rivalry.

Rivalry will produce a variety of premium content in partnership with RED Canids to engage its more than 1 million followers across social media and elevate brand presence and sentiment across both companies. This includes a 12-episode documentary highlighting RED Canids professional players and journey as a team, as well as daily short-form content across social media channels.

Additionally, the partnership will see a Rivalry-branded training facility established at RED Canids’ São Paulo HQ specifically for its CS:GO team. Rivalry will also receive brand placement on RED Canids’ 2023 CS:GO player jerseys, as well as in-game naming rights for the team when applicable.

“Rivalry adds a valuable layer of creative firepower to our organization that helps us engage with our fanbase in unique ways and creates awareness around our brand. Responsible sports betting drives engagement and excitement for our fans where when we win, they win too. Rivalry is a partner that brings all this and more to our organization, and we’re looking forward to our partnership together,” Felippe Corradini, CEO of RED Canids, said.

The pair will additionally host joint watch parties during RED Canids matches alongside its top creators, as well as host a series of giveaways with exclusive signed merchandise that will be offered to fans throughout the term of the partnership.

Zoltan Tundik
Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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