Homestand Sports to Produce and Distribute Programming Across the SportsGrid Network in Canada



Homestand Sports has announced a strategic content alliance with SportsGrid to produce and distribute exclusive original programming across the network’s streaming connected TV platforms in Canada.

Homestand Sports is the consumer media division of Parleh Media Group, producing informative and entertaining sports video content and also the home of sports talk and events brands – including Pitch Talks, Puck Talks, Hoop Talks, and Footy Talks.

When the SportsGrid Canada channel debuts in mid-February it will feature Homestand Sports daily on the network’s live and original program schedule to inform and entertain millions of sports fans with Canadian-focused coverage and real-time news and sports wagering data.

The featured original programming produced by Homestand Sports will originate from their studios located in Toronto and include the Homestand Sports Show, the Room 4-4-2 soccer show, and The Parleh betting show. The programs will be streamed exclusively weekdays on SportsGrid Canada along with a weekend edition of Room 4-4-2 featuring veteran Canadian sports broadcaster James Sharman.

“We are in the business of sports entertainment. I’m excited about being able to distribute our brand of sports content to more Canadians, and give sports fans an alternative to what’s already out there. We’ve identified young, high-achieving talent in the sports media business, and we are giving them a platform to connect with sports fans by using their authentic voice every single day,” Kevin Kennedy, President of Homestand Sports, said.

Homestand Sports will also produce special event tentpole live coverage of the NHL Trade Deadline to air on March 3, 2023.

“In choosing the network’s strategic content partner in Canada, it was critical to align with a media producer with the programming expertise and talent team to scale the essential original programming coverage of Canadian sports. The founders of Homestand Sports share SportsGrid’s enthusiasm for the opportunity to reach Canadian sports fans on FAST channels, and they have developed a business model that fits perfectly with our regional network strategy,” Jason Sukhraj, SportsGrid’s General Manager of Canada, said.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.