Pixbet, which has already established itself in the sports scene as the bookmaker that most sponsors football clubs in Brazil, has just announced an innovative partnership with one of the most important teams on the planet! The leading company in the sports betting and online casino sector, signed a sponsorship contract with Corinthians, with a minimum duration of three years.
The bond includes, in addition to inserting the brand on the men’s soccer team’s uniform, unique promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for Timão fans, and much more.
The agreement corroborates the commitment that both Corinthians and Pixbet make towards innovation, as analyzed by Ernildo Júnior, partner and co-founder of the company: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach”.
Joining one of the most popular clubs in world football and its passionate supporters, made up of more than 35 million people, is strategic for Pixbet. According to one of the partners at the bookmaker, Tadeu Dantas, Pixbet aims to consolidate itself as the main betting platform in the country and one of the largest on the planet, and Corinthians is the ideal partner to achieve this feat.
“The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” he said.
It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the alvinegra shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.
The president of Corinthians, Duilio Monteiro Alves, extolled the great potential that the partnership offers in uniting two giants of the most popular sport in Brazil. “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners”, he said.
In addition, the official is sure that the fans – recognized worldwide for engaging in all of the club’s proposals – will adhere to the novelties promoted by the new sponsor. “There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch”, he concluded.
Advertising in style on Times Square
As it is one of the biggest partnerships in Brazilian sport today, the announcement also needed to be done in style. Therefore, the disclosure was extremely impactful, with the right to advertise in the largest advertising showcase in the world: Times Square, in New York, in the United States.
This is just the first revolutionary activation that Pixbet intends to do to highlight its newest partner. After all, the bookmaker is now linked to the two most popular football clubs in Brazil and with enormous global projection: Flamengo and Corinthians.