Rivalry Partners with Low6 to Launch Free-To-Play Esports Pick’em Game



Rivalry Corp., an internationally regulated sports betting and media company, today announced a partnership with Low6, the award-winning leader in sports gamification, to design and launch a new free-to-play Pick’em game for the 2022 League of Legends World Championship and The International 11, two of the most popular esports events in the world. From today until the conclusion of both events, users can register and predict match winners in each tournament for a chance to win over $25,000 USD across both competitions.

“Our focus is consistently centered not only on engaging our existing customers, but attracting new users onto our platform in innovative ways,” said Steven Salz, CEO & Co-founder, Rivalry. “Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”

The free-to-play contest, which launched on October 20, has already attracted over 5,000 new registrants to the Rivalry platform. Rivalry plans to offer more free esports Pick’em contests in the future for users in other regulated markets it operates in to both engage and acquire customers.

“Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory,” said Jamie Mitchell, CEO and Co-Founder, Low6. “We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry.”

Low6’s partnership with Rivalry marks its initial foray into esports and follows recent uptake from multiple operators utilizing its newly launched white-label service.

“Rivalry is an iconic and global esports brand recognized among the next generation of bettors as the ultimate destination for online wagering,” stated Josh Turk, Chief Strategy Officer, Low6. “We’re excited to build upon the momentum of this partnership, connecting with esport fans worldwide and constantly evolving the gaming experience to acquire new audiences for Rivalry.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.