Seven Star Digital Acquires Moneta Communications

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Gambling industry-focused marketing services provider Seven Star Digital (part of the OneTwenty group) has announced that it has acquired Moneta Communications Limited, a pure-play performance marketing business focused on publishing sports betting content for the UK, Irish and North American markets.

The acquisition of Moneta Communications supports Seven Star’s growth strategy of rapidly expanding its digital sports publishing content in mature gambling markets such as the UK.

“I’m delighted to solidify our position in the UK market with the acquisition of Moneta Communications. The UK has been the foundation of Seven Star Digital’s success over the last five years and by bringing Moneta onboard, we can expand our UK presence, particularly in the sports betting market. I believe that the synergies we can achieve by sharing Seven Star Digital’s operational expertise will help drive the growth of Moneta Communications in a highly competitive market,” Jack Lodge, CEO of Seven Star Digital, said. generates over 4 million visits per year and publishes online content which help consumers to find and bet on horse racing events across the UK and Globally.

Bettingodds publishes odds related content to help consumers find the best odds for all sports across markets including the UK, Africa and North America.

Both properties have traction in the US, where the Group expects to be able to accelerate growth substantially in the coming years.

“Over the past Fifteen years, the business has been developed by an industry-leading team in horse racing and sports betting. I am excited to see the Manchester team become part of OneTwenty’s UK and Global brand. Strategically, our focus is on leveraging great engagement business with our pure play performance marketing DNA,” OneTwenty’s Group CEO Chris Russell said.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.