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Scientific Games and Groupe FDJ, the operator of France’s national lottery La Franϛaise des Jeux, unveiled iDecide, a revolutionary lottery game enhancement that gives instant scratch card players the option to continue their play experience with a digital game and potentially expand their winnings. The concept is a first for the global lottery industry.

The debut of iDecide comes days before the World Lottery Summit in Vancouver, where demonstrations will be hosted by Groupe FDJ and Scientific Games, partners on the innovation.

Here’s how it works: Each instant scratch card game featuring iDecide has a QR code and a callout promoting the opportunity to continue playing. If a player wins on the physical card, they can decide to cash their winning ticket at retail or wager a portion or all their winnings in a digital game. The iDecide digital game is accessed by scanning the QR code with a mobile device. To increase winnings, the player must successfully advance through the digital game. Advancement is randomly determined by the decisions the player makes during the digital game.

Xavier Etienne, Executive Vice President Technology and International for FDJ, said, “iDecide easily connects lottery players from an instant scratch card game sold at retail to the digital channel. These unique products were strategically developed to connect physical and digital game play with a focus on providing a unique digital entertainment experience for players while preserving FDJ’s strong retailer network. There has never been anything like iDecide, it is truly a product of the future for the global lottery industry.”

iDecide games are secure and maintain the integrity and pre-defined prize structure of the physical game. Digital player registration is not required. All prize winnings from both the physical and digital games are redeemed at a lottery retailer. If the player wishes to end play with the physical game, any winnings may be redeemed instantly. If the player decides to move to the digital game, the winning will be automatically updated with the outcome of the digital game.

Jeff Martineck, Senior VP of Global Lottery Product Innovation for Scientific Games, said, “Games featuring iDecide modernize the lottery experience for the consumer. These unique games put the power of choice into the consumer’s hands, moving them seamlessly from retail to digital as they decide how deeply they want to play and win. Best of all, iDecide games firmly connect lottery retailers to the digital channel, maximizing revenues and contributions to lottery good cause programs.”

iDecide is a proven innovation, with FDJ launching three games featuring the enhancement across its network of 30,000 retailers in France. Additional testing with consumer research groups was also conducted by Scientific Games to confirm the potential is universal.

iDecide is a trademark of Scientific Games, LLC. © 2022 Scientific Games, LLC. All Rights Reserved.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.