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Scientific Games has extended a long-term license partnership with Banijay Brands for instant scratch and digital lottery games across 24 territories for the popular DEAL OR NO DEAL TV gameshow brand. Scientific Games most recently launched DEAL OR NO DEAL lottery games in CanadaFranceNew Zealand and the U.S. The new agreement includes these markets, with the addition of AustraliaAustriaAzerbaijanBelgiumFranceGermanyGreeceHungaryIrelandIsraelItalyLithuaniaNorwayPhilippinesPolandPortugalRomaniaSlovakiaSpain, and Switzerland.

Scientific Games’ longstanding relationship with Banijay Brands, the commercial arm of international content producer and distributor, Banijay, and the DEAL OR NO DEAL license spans 16 years and more than 110 lottery games globally to date.

Lex Scott, Commercial Director for Banijay Brands, said, “Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with DEAL OR NO DEAL proves incredibly popular around the world.”

Scientific Games innovated an industry-first DEAL OR NO DEAL Linked Games lottery winners’ event in 2007, which sent 100+ players from across the U.S. to Hollywood for a TV game show-like experience. Since then, Scientific Games has produced three exciting DEAL OR NO DEAL winners’ events for more than 230 lottery winners from across the U.S.

Scientific Games currently offers the world’s largest portfolio of lottery licensed properties featuring more than 100 TV gameshow, pop culture, nostalgia, sports, and other entertainment brands.

Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said, “Working with the iconic DEAL OR NO DEAL TV gameshow brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products. And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. DEAL OR NO DEAL is the perfect brand for that path.”

Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe. The company is the world’s largest instant games creator, producer and services provider in the world, with products generating more than 70% of global instant game retail sales.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.