PlayStar partners with GF Gaming to position itself for Colorado market access



Up-and-coming online casino brand steps up U.S. growth potential by joining forces with Colorado land-based casino group

Following last month’s successful launch in New Jersey and an extension of its partnership with Caesars in Indiana, challenger online casino brand PlayStar has announced that it will be stepping up its plans to take the U.S. market by storm by joining forces with GF Gaming in Colorado.

Although online casino is still to regulate in the Centennial State, the new arrangement will see PlayStar well-positioned for speedy market access when Colorado regulates online casino. With a population of just under 6 million, and a huge transient population, Colorado is poised to become a promising online casino market, and PlayStar has positioned itself well to be among the first brands to launch in that market when given the green light.

GF Gaming is a Colorado-based company that owns the Famous Bonanza and Easy Street Casinos in Central City. Partnering with GF Gaming to enter the Colorado market will allow PlayStar to bring its truly unique online casino experience to market, focusing on personalization, engagement, and customer experience, all with a localized touch and feel.

PlayStar’s highly anticipated launch in New Jersey has seen the brand bringing a new level of gamification, experiences, and rewards to players. Players can try their luck on free to play games, with real money outcomes or receive localized rewards and treats through PlayStar’s network of New Jersey-based organizations to offer everything from wining and dining to days out at shows or events.
With PlayStar planning to deliver localization across all the U.S. states that it operates in, there’s already plenty of buzz about what the brand might be able to offer to Colorado residents – and both PlayStar and GF Gaming are excited for that potential.

Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar, said: “PlayStar is a brand that’s committed to providing players in the U.S. with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows.
With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future. However, we’re not stopping there, with further market access being a high on the agenda as we head off to G2E this week.”

Roger Brown, General Manager at GF Gaming, said: “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.”
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realizes the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.