Intelitics strengthens relationship with GiG in industry first

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Leading performance marketing and analytics platform, Intelitics, integrates GiG’s Data Broker for real-time data services

Intelitics has become the first User Acquisition and Affiliate platform in the iGaming space to integrate the Data Broker from industry powerhouse, GiG. This integration will allow GiG clients to integrate seamlessly with Intelitics, giving iGaming operators real-time access to all data.

The GiG Data Broker will provide an event-driven, real-time stream of data points directly into the Intelitics back end, removing the need for daily uploads of data or time-consuming database querying. The robust event hub also guarantees consistent data, improving the operators’ or the affiliate programs’ holistic view of the business performance.

Operators, affiliates, and paid media teams now demand real-time access to data to make informed decisions on marketing spend, and this type of integration shows both Intelitics and GiG’s commitment to playing a vital role in achieving sustained scale.

Allan Petrilli, VP of Sales and Growth at Intelitics said: “We are very excited to further our existing integration with GiG and continuing to strengthen our relationships with platforms that share the same vision of the importance of real-time data!”

“We’re proud to be the first user-acquisition tracking platform to integrate the GiG Data Broker, and we’re sure it will lead to more secure and seamless integrations, as well as giving our customers fully, real-time access to all the data points they need. “

Martin Collins, Director of Sales & Business Development at GiG, added: “With Intelitics becoming the first affiliate platform provider on our Marketplace to integrate to the GiG Data Broker, our partners can now draw leverage from the real-time data flow advantage that it offers. We’re indelibly linked to the innovation and ingenuity of our solutions, so it’s a continued source of pride to be able to keep pushing new ground.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.