Answer Pay and Partner Hub join forces to improve cash flow in Europe’s €1.2Bn e-invoicing market



As the cost of living crisis increasingly bites many businesses are struggling to collect payments from their customers. Subscription numbers are declining and consumers are cancelling direct debits in favour of alternative payment methods that give them more control. However, these alternatives such as cash, cards and cheques can cost more and introduce friction with conversion typically much lower.

Instead banks and payment service providers are offering their customers a new service, “Request to Pay”. Available from Answer Pay across the Single Euro Payments Area (SEPA) and the UK, it makes it easier for businesses to more efficiently collect regular payments from their customers avoiding issues such as direct debit failures due to insufficient funds.

Key to the uptake of this service is an easy integration. Partner Hub takes invoice data from ERP systems and both reformats this for invoice presentation and automatically generates payment requests over the Request to Pay networks offered by Answer Pay. This abstracts any complexity in building API integrations reducing the dependency on over stretched development teams.

Katalin Kauzli, Co-founder, PartnerHUB, comments, “Request to Pay will be a game changer for payments, but it must be easy for banks to adopt the service. With our e-invoice solution the two largest banks in Hungary were able to quickly and securely get up and running with Request to Pay. We’re looking forward to working with Answer Pay to help banks in the rest of Europe take full advantage of this powerful combination of e-invoicing and Request to Pay”.

E-invoicing is a hot topic for many European businesses as many nations look to make them mandatory. Italy, France and Poland have already obtained authorisation from the European commission to introduce a mandate with Belgium, Latvia, Romania, Spain, Slovenia and Slovakia all commencing the process. Compliance is therefore likely to be another key driver in Request to Pay adoption.

“The pandemic created a lasting change in our willingness to engage in remote payments. The cost of living crisis will create a change in how we manage our bill payments. Add to this the drive around Europe for e-invoicing and you can see why we’re so excited to work with Partner Hub to bring to market this exciting innovation.” – added Ralf Ohlhausen, Answer Pay’s Executive Adviser.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.