Meridianbet Becomes Exclusive Sponsor of FC AEL Limassol, Signing the Biggest Sponsorship Deal in Cypriot Football

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Stretch Network is thrilled to announce its leaderboard promotion for cash tables, the Summer Cash Fest, designed for only Global Network to enhance player engagement and drive increased revenue. Starting from July 8, 2024, this new promotion offers a monthly prize pool of €40,000.

The Summer Cash Fest will feature separate leaderboards for Hold’em and Omaha players. This ensures fair competition within each discipline, allowing players to compete on an even playing field.

There will be six leaderboards every week for each discipline, with a total prize fund of €10,000.

To further engage the players, the leaderboards will be split into two stakes. This structure encourages players to move up to higher limits, providing them with the opportunity to compete for bigger rewards and enhancing the overall excitement of the festival.

Please note that this promotion will NOT APPLY to NL/PL2 tables, allowing us to focus on the more competitive play at higher stakes.

Note: The current promotion in the network Sonic Cash Fest will conclude on July 8. This seamless transition ensures that the players will continuously enjoy thrilling opportunities without interruption.

Stretch Network believes that the Summer Cash Fest will not only increase player engagement but also bring significant revenue growth. The excitement generated by a substantial prize pool and the structured competition will captivate the players, encouraging more frequent and higher-stake participation.

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Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’

The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.

The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.

One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.

Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”

This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Solverde.pt, the leading 100% Portuguese online casino, proudly announces that it has reached a significant milestone of 3,000 games available on its platform. This achievement marks the first time in Portugal that a single online casino has offered such a vast array of games.

Solverde.pt, based in Espinho, Portugal, has established itself as the online casino with the most extensive game selection in the country. This impressive milestone is the result of strategic partnerships formed in the first half of 2024 with eight innovative game studios: MGA Games, Endorphina, Hacksaw, Spinberry, ESA Gaming, Playson Blueprint, Fantasma, and Gaming Realms.

Among these new partnerships, the Swedish studio Fantasma, founded in 2016, stands out for enhancing the gaming experience in online casino games. Additionally, Hacksaw, an industry-leading studio based in Malta with over 120 games available in 20 countries, has expanded into the Portuguese market for the first time, with Solverde.pt being the exclusive launch partner for one month.

Américo Loureiro, Director of Solverde.pt, said: “The milestone of 3,000 games available on our platform is a testament to Solverde.pt’s ongoing commitment to offering the best and most varied online casino experience available. These strategic partnerships with innovative studios reflect our dedication to staying at the forefront of the online gaming industry, which we intend to continue leading in Portugal.”

2024: A Year of Significant Growth

The year 2024 has been transformative for the online casino sector in Portugal. According to data from the Gaming Regulation and Inspection Service (SRIJ), gross revenue increased by more than 44.8%, and the value of bets rose by over 46.3%. Slot machines remain the dominant choice among Portuguese players, representing 82.2% of their preferences.

Solverde.pt has consistently expanded its game offerings, launching more than 100 new titles each month in 2024. Noteworthy additions include ‘Slingo’ from Gaming Realms, simulating one of the oldest betting games, Bingo; the slot machine ‘3 Cherry Frenzy’ featuring the ‘Lock&Win’ function; and ‘333 Fat Frogs’ with the ‘PowerCombo’ feature, which activates multiple spins simultaneously.