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ComeOn Group launches betting game “MILLEN” in collaboration with Splash Tech

comeon-group-launches-betting-game-“millen”-in-collaboration-with-splash-tech
ComeOn Group launches betting game “MILLEN” in collaboration with Splash Tech
Prague Gaming & TECH Summit 2025 (25-26 March)

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Tier 1 operator ComeOn Group is thrilled to announce the launch of ‘MILLEN’, a groundbreaking betting game, where players can win a million SEK by making nine correct betting selections on the most popular games of the week. ‘MILLEN’, launched in Sweden on the group’s flagship brand ComeOn!, is supported by a renewed agreement with technology partner Splash Tech. The successful collaboration that began in 2022 is now being extended to include the Swedish market and further strengthens ComeOn Group’s focus on leveraging innovative technologies to continually improve and expand its sports offering.

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and the new exciting betting game ‘MILLEN’.

‘MILLEN’ invites players to win up to 1 million SEK by answering nine questions related to goals, cards, and corners in upcoming football matches, promising to captivate a vast audience of football enthusiasts.

Sherwin Jarvand, Chief Data Officer at ComeOn Group said: “The introduction of ‘MILLEN’ will enhance our product portfolio and will strengthen our commitment to providing secure and first class gaming experiences to our players. Our partnership with Splash Tech goes from strength-to-strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.

Adam Wilson, CEO of Splash Tech said: “We are delighted to partner once again with ComeOn Group for the launch of ‘MILLEN’. Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”

Latest News

Jelly Entertainment Signs With EveryMatrix CasinoEngine

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6 mins ago

on

July 2, 2024

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B2B gaming supplier, Jelly Entertainment, has further enhanced its global presence after agreeing to a content distribution deal with platform provider EveryMatrix.

The agreement will see CasinoEngine, EveryMatrix’s flagship productivity platform, integrate Jelly content, providing its operator partners with instant access to Jelly games. The deal, facilitated via Jelly’s platform, will enable EveryMatrix customers to offer Jelly’s latest releases, including CleoPatrick™ and Midas Riches™.

Commenting on the deal, David Newstead, CEO at Jelly, said: “We’re excited to be taking our collection of titles live with EveryMatrix; teaming up with the iGaming’s industry’s largest casino content provider will allow us to get our titles in front of even more operators and players to grow our footprint in regulated markets.

“With a roster of operator partners in key markets, working with EveryMatrix is an opportunity we look forward to greatly, along with many years of success together.”

Amund Stensland, COO, CasinoEngine at EveryMatrix, said: “We’re big fans of Jelly games and we know many of our customers are as well, so we’re delighted to be able to offer them a full range of their exciting titles via CasinoEngine.

“Our casino content offering is unmatched, so we’re delighted to further strengthen it by partnering with innovative game developers such as Jelly.”

EveryMatrix is an award-winning iGaming technology provider offering a comprehensive range of software solutions to some of the industry’s largest operators.

Well-known in the industry for its product quality, Jelly is recognised as a challenger game developer with a bright future.

Compliance Updates

Bitblox acquires Isle of Man gaming licence

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8 mins ago

on

July 2, 2024

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Bitblox – the up-and-coming price prediction games provider on a mission to bring crypto-based betting to the masses – announced today that it has received approval from the Gambling Supervision Committee to supply its content to all Isle of Man-licenced businesses.

Having successfully acquired a licence from the GSC, an organisation which is widely considered to be the gold standard among iGaming regulators, Bitblox will now be able to share its full range of titles with operators and aggregators working in any of the markets covered by the certification.

As such, all IOM-licensed brands wishing to add an engaging new vertical to their existing line-up will now be able to choose from an innovative selection of games that includes Up or Down, Up or Down Turbo, 3 in a Row and BitSlap, all of which are currently available in pool betting format.

Offering a fast-paced and entertaining betting experience that is instantly accessible to crypto aficionados and newcomers to the industry alike, all of these games hinge on a players’ ability to correctly predict how the price of a specific cryptocurrency will fluctuate over a set period of time.

In Up or Down and Up or Down Turbo, bettors will be tasked with guessing whether the price of a token will increase or decrease over a 60 or 20 second interval respectively, while 3 in a Row takes this concept to the next level by enabling users to combine three outcomes for even bigger prizes.

BitSlap, on the other hand, uses the same basic concept as the other three titles, but this time introduces fun characters who fight at the end of the betting round, creating a light-hearted game with mass market appeal that also offers potential for operators to introduce their own branding.

While this exciting game collection is already totally distinct from anything else in the industry, Bitblox has also announced it intends to enhance its product line-up in future by including both free-to-play and real money tournaments that will add an extra level of social engagement to play.

Brandt Page, CEO at Bitblox, said: “Here at Bitblox we’re attempting to introduce an entirely new form of crypto-based betting to the iGaming industry, so having our titles certified by the Isle of Man’s GSC is obviously a huge step forward in terms of what we’re hoping to achieve.

“With this new certification now in place, we’ll be able to offer our unique games to operators and aggregators based in all countries covered by the IOM licence, meaning players of all experience levels will be able to use an appealing mix of skill and luck as they try to profit from the markets.”

Endorphina Press Releases

Endorphina Presents Interactive Wild West Experience at iGB Live Amsterdam

Published

11 mins ago

on

July 2, 2024

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The leading slot game provider, Endorphina invites iGaming enthusiasts to visit its Wild West-themed stand 12-E72, at this year’s iGB Live Amsterdam event, from July 17th to July 18th, 2024. Attendees are expected to arrive at RAI, Amsterdam, where the long-anticipated event will take place.

The inspiration behind Endorphina’s western booth is none other than the company’s hit slot, Lucky Streak X. During the event, attendees at stand 12-E72 will get a glimpse into the Wild West, where a neon sign of Endorphina’s cowgirl, Vickie, will be displayed, lighting up to welcome them.

Furthermore, Endorphina has prepared a special WANTED scratching game, where attendees will get the chance to win some exclusive merchandise. The main prize is a Playstation 5 Slim, followed by an A-grade Gin, and a considerable amount of hoodies. Some of Endorphina’s finest sheriffs will be present at the event, waiting to make long-lasting connections.

Reserve your spot for the ultimate western atmosphere and meet Endorphina’s team at Vickie’s Wild West stand, 12-E72.

iGB Live Amsterdam is among the top iGaming events in the industry that connects leading operators, affiliates, and game providers. The event provides attendees with a relaxed atmosphere and great networking opportunities to make strong business connections, helping them secure their competitive advantage in the industry.

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