Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, today announced the formation of a strategic partnership with Birches Health, a national provider of responsible gaming resources and specialized problem gambling teletherapy.
Delaware North will integrate Birches Health’s resources and referral pathways directly into its online gaming products, including the Betly Sportsbook app in Tennessee, Arkansas and Ohio, plus the Betly Casino & Sportsbook platform in West Virginia. Delaware North’s interactive gaming division operates the Betly online and mobile sports betting platforms.
In addition to highlighting the Birches Health services through platform integrations, Betly will regularly promote responsible gaming best practices and care options through co-branded awareness campaigns with Birches Health. Birches Health and Delaware North will co-create dedicated, streamlined pathways featuring direct access to custom digital responsible gaming resources and specialized treatment for individuals in need. Birches Health’s clinical leadership team will also conduct regular educational training sessions with Delaware North’s Betly team members starting in 2025.
“Delaware North is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits,” said Lee Terfloth, Delaware North’s chief interactive gaming officer. “These new resources from Birches Health will enhance our responsible gaming program with additional training for our team members and will be easy for our patrons to access.”
“Increasing access to resources for players to build sustainable behaviors, as well as treatment from specialized clinicians is a crucial shared goal between Delaware North and Birches Health,” added Elliott Rapaport, founder and CEO of Birches Health. “We are excited to launch a partnership focused on supporting players and creating a strong, healthy ecosystem.”
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