Betika Partners with Fast Track for Automated Player Engagement


Betika has chosen Fast Track as their partner in providing automated, personalised player engagement.

Betika is a sports betting operator founded in Kenya and now operating across 9 other African countries. As well as a focus on delivering an exceptional player experience, Betika invests in local sports via their initiative: “Betika Na Community”, and sponsors the Kenyan team: Sofapaka.

The operator has a vision of creating an automation-driven CRM strategy to increase retention. They have a high volume of monthly players, with Kenya being their largest market.

Betika chose Fast Track as their partner in developing automated CRM due to the player engagement platform’s capabilities and ease of use. Fast Track Lifecycles makes it easy to set up multi-channel automations, while the built-in segmentation model allows operators to create precise targeting for retention campaigns.

Johaar Bassier from Betika commented: “We’re delighted to find a solid CRM partner in Fast Track. Betika has player experience at the core of its values and working with Fast Track will assist us in developing this.”

Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “Betika’s specialised experience in Kenya and other African markets makes them an exciting operator to work with. They have big plans for how automated CRM will change their player engagement and we are happy they have chosen us to support them in this next phase of their journey.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.