Gaming Innovation Group Inc. (GiG) have today announced a new partnership for its automated affiliate marketing compliance tool GiG Comply, with German based operator Merkur.
The igaming industry in Germany is a robustly regulated marketplace, which helps make compliance a priority for operators like Merkur, placing an emphasis on the need to protect their brands. GiG Comply is an automated marketing compliance solution that scans web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.
Jonas Warrer, Chief Marketing Officer at GiG, said: “It’s important that GiG Comply will continue to help Merkur, as it does our other partners, to remain proactive and in control of its marketing compliance. We’re delighted to be able to ensure affiliates are fully aligned with their brand and responsible gaming requirements.”
Martin Collins, Affiliate Lead at Merkur, said: “With everything we do here at Merkur Partners we aim to do it right, especially when it comes to compliance. All our brands are operated by local licenses both on and offline and where we abide by the rules. Having GiG Comply on board as a strategic partner is a great starting point as both sides come with a vast knowledge of the igaming world, and with ever changing regulations, we will make a great partnership.”
