Aristocrat Leisure Limited has agreed a deal to acquire UK-based iGaming content supplier Roxor Gaming Limited.
Founded in 2019 by former Gamesys Chairman and co-founder Noel Hayden, Roxor Gaming was previously the in-house studio and product team of the Gamesys Group. Since 2019, the business has invested heavily in its content portfolio, its RGS and platform technology as well as its market-leading, retention-focused gaming ecosystem. Roxor is live in New Jersey and is primed for expansion in the UK and North America.
The acquisition of Roxor Gaming allows Aristocrat to accelerate its online RMG strategy through its scalable technology, inheriting over 20 years of iGaming development expertise.
Noel Hayden, Executive Chairman of the Roxor Gaming Board, said: “I am delighted to see this deal signed as I feel it brings together two great companies that complement each other perfectly. Roxor holds a very important place in my heart as the team and the games we have built, have delivered so much to so many over the last twenty years. I couldn’t be more excited for Roxor Gaming and the road ahead.”
Mitchell Bowen, CEO, Online RMG, Aristocrat, said: “Roxor is a great fit for Aristocrat, and this acquisition is another step forward in Aristocrat’s strategy to scale in online RMG. We look forward to growing together with the talented Roxor team.”
Josh Morris, General Manager of Roxor Gaming, said: “This deal has happened at the perfect time for Roxor Gaming as we look to expand and grow through new partnerships in the US and UK markets. Aristocrat has a huge heritage of global success and I feel that the combination of Roxor and Aristocrat brings a significant opportunity to build the most entertaining and widely adopted iGaming solution in the market.”
The acquisition is expected to complete in the first quarter of the calendar year 2023, subject to regulatory approvals and customary closing conditions.
CMS acted as legal advisor and Moelis & Company LLC acted as financial advisor for Roxor Gaming in this transaction.
