Mercedes-Benz continues to back esports. Since 2020 Mercedes-Benz has been the exclusive automotive partner of the global League of Legends Esports events organised by Riot Games. All measures and activations are intended for the further development of the global esports culture and thus strengthen the worldwide LoL community. The annual highlight of the partnership is known as the “Worlds”, the official world championship for League of Legends Esports. The host location for Worlds rotates across different countries and regions around the globe each year. The 2022 edition will be held in North America.
Last year, the design teams of the two partners created a Championship Ring for the winning team.
“Winning the hearts of gaming fans is an exciting challenge. Together with Riot Games, we are in the best condition to inspire the community and to successfully shape the future of esports. We are therefore looking forward to continuing our cooperation – and to remaining an integral part of the global League of Legends family,” said Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, responsible for Marketing & Sales.
In the further development of the Championship Ring, Mercedes-Benz is relying on cooperation with Aether Diamonds. With the help of the U.S. company, the iconic ring design will be complemented with a sustainable diamond in the center of the ring. Aether Diamonds are made from carbon captured directly from the atmosphere. In addition, the partners Mercedes-Benz and Riot Games are committed to various social and ecological issues. Thus, in 2019, the game maker founded the “Riot Games Social Impact Fund”, a non-profit engine for Riot’s global social impact efforts that has distributed over $23M in grants to nonprofits worldwide and supports more than 400 organisations across 25 regions.
“Mercedes-Benz is synonymous with excellence, and over the last three years, their partnership has helped elevate and celebrate the biggest moments across our sport. The passion and creativity Mercedes-Benz brings to every collaboration is second to none, and we’re thrilled to extend our relationship and continue to join efforts on more high-impact moments for LoL Esports and our community,” Naz Aletaha, Global Head of League of Legends Esports at Riot Games, said.
