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PropSwap Signs Partnership with Bally Bet

propswap-signs-partnership-with-bally-bet
PropSwap Signs Partnership with Bally Bet
Prague Gaming & TECH Summit 2025 (25-26 March)

 

PropSwap has entered into a partnership with Bally Bet. The partnership kicked off on Thursday March 27, just in time for the round of 16 teams in both men’s and women’s college basketball.

PropSwap and two Bally Bet sportsbooks in Mississippi – at the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg – will combine efforts to help gamblers find new ways to wager on the sports they love. PropSwap’s North American database of users and Bally Bet’s presence in the Magnolia State will be a powerful combination, designed to increase betting activity at both sportsbook locations.

The goal of this unique partnership is to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors, who will be using PropSwap’s secondary market. Customers will be encouraged to place wagers with the idea they can lock in profit early via listing tickets for sale, as their tickets improve in value.

A decade of empirical data via PropSwap shows that sportsbook users will bet substantially more at their preferred sportsbook, and are more likely to bet futures and parlays. The data further demonstrates that when gamblers are confident they can exit a sports bet at a fair price, they’re willing to wager more.

“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers. We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend,” said PropSwap CEO and founder Luke Pergande.

The post PropSwap Signs Partnership with Bally Bet appeared first on Gaming and Gambling Industry in the Americas.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.