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Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino

aristocrat-interactive-delivers-custom-branded-game-“caesars-ultimate-stars”-for-caesars-sportsbook-&-casino
Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino
Prague Gaming & TECH Summit 2025 (25-26 March)

 

Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced the launch of Caesars Ultimate Stars, a customized adaptation of the popular Aristocrat Interactive title Ultimate Stars. Caesars Ultimate Stars is now live in New Jersey and Michigan on Caesars Entertainment’s online casino platform, Caesars Sportsbook & Casino.

This version of Ultimate Stars has been reimagined to reflect Caesars Sportsbook & Casino’s unique brand identity, featuring the distinctive color scheme of the Caesars Sportsbook & Casino brand affixed to scoreboards and fan outfits, as well as jerseys and soccer balls that serve as game symbols. By delivering branded and differentiated products, this collaboration contributes to Aristocrat Interactive’s goal of giving players the best gaming experience possible, while also reinforcing the unique identity of its operator partners.

“This launch represents an exciting new chapter in our relationship with Caesars Entertainment. By introducing a player favorite game, with customized branded content, we’re not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America,” said Elena Jaacks, Vice President, Global Customer Success at Aristocrat Interactive.

“Caesars Ultimate Stars is a valuable addition to our portfolio, and we’re pleased to bring this game to our players in New Jersey and Michigan. This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

With its original version already a favorite in various global jurisdictions, Caesars Ultimate Stars is now available in New Jersey and Michigan, and will soon launch in Pennsylvania, offering Caesars players a unique and tailored gaming experience that can’t be found elsewhere.

The post Aristocrat Interactive Delivers Custom Branded Game “Caesars Ultimate Stars” for Caesars Sportsbook & Casino appeared first on Gaming and Gambling Industry in the Americas.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.