Pollard Banknote Limited has congratulated the Maryland Lottery on the launch of its Back to the Future-inspired $2 scratch-off game. The lottery industry’s inaugural game featuring this licensed brand, available exclusively through Pollard Banknote, offers Maryland Lottery players a top prize of $10,000 and the opportunity to win cash prizes through second-chance draws.
Back to the Future is a legendary film from Amblin Entertainment and Universal Pictures that has remained immensely popular since its release in theaters in 1985. To celebrate this timeless film, the Maryland Lottery timed the launch of its scratch-off game to coincide with the film’s 40th anniversary, incorporating the commemorative “40” logo into the design. The ticket additionally features multiple iconic references to the trilogy, such as The Time Machine, OUTATIME license plate, and Doc Brown’s loyal dog, Einstein, evoking memories of these films among fans of all generations.
The Lottery’s comprehensive marketing campaign likewise leverages highly recognizable themes from the franchise to generate some serious gigawatts of excitement about the Back to the Future scratch-off, including point-of-sale posters, billboards, digital and social media ads, and radio spots. To make the most of this significant landmark, other lotteries are lacing up their high-tops and following in the Maryland Lottery’s footsteps by launching Back to the Future scratch-off games this year.
“Back to the Future hits a sweet spot for anyone who remembers the 1980s — or the 1950s, for that matter. It’s a timeless franchise that really resonates with Lottery players because it taps into the fondness for the past, but it can also help to engage people with the novelty of a new game. We’re thrilled to bring that nostalgia to life with the Back to the Future ticket,” Solomon Ramsey, Managing Director of Sales and Marketing at Maryland Lottery, said.
“Back to the Future is one of the most iconic franchises of all time and will help lotteries maximize player engagement and proceeds for good causes. We’re incredibly excited for the Maryland Lottery to launch the first scratch-off game based on this storied franchise, and the 40th anniversary is the perfect chance to reawaken the excitement of the original film,” Brad Thompson, Vice President of Sales & Marketing at Pollard Banknote, said.
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