Pollard Banknote Limited has announced a two-year extension of its Scratch Ticket Printing contract with the Idaho Lottery. This renewal, effective until March 2027, ensures that Pollard Banknote remains the Lottery’s primary partner, supplying at least 71% of its Scratch tickets annually. Additionally, Pollard Banknote will continue to provide related services, including game design, marketing, and strategic planning.
Pollard Banknote first partnered with the Idaho Lottery in 2013, offering innovative products and strategic recommendations to enhance its Scratch ticket product category. This successful collaboration culminated in a new primary partnership that came into effect in 2021. Since then, the Idaho Lottery’s Scratch ticket sales have soared by 33.1%—the second highest growth among all U.S. lotteries. This growth led to the Lottery delivering record-breaking dividends to the people of Idaho, benefiting public schools and state facilities.
“We are excited to extend our partnership with the Idaho Lottery, which is built on our shared vision of innovation and player engagement. Together, we will continue to develop exciting games and marketing strategies that resonate with Idahoans, ultimately supporting the valuable initiatives funded by lottery proceeds throughout the state,” said Byron Peterson, Senior Director of Sales & Marketing at Pollard Banknote.
“The Idaho Lottery has seen significant success through its collaboration with Pollard Banknote. Extending our contract with Pollard Banknote means we will remain ahead of market trends and continue to deliver exciting products to our players. We look forward to continuing to work together to create memorable lottery experiences that also benefit the Idaho community,” said Andrew Arulanandam, Director of Idaho Lottery.
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