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Jamie Foxx Spotlights BetMGM Casino in New Commercial

March 6, 2025 Add Comment
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Jamie Foxx Spotlights BetMGM Casino in New Commercial
Prague Gaming & TECH Summit 2025 (25-26 March)

 

BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.

“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.

“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.

Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”

Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”

The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.

AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”

The post Jamie Foxx Spotlights BetMGM Casino in New Commercial appeared first on Gaming and Gambling Industry in the Americas.

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Zoltan Tundik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.