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MetaBet signs content partnership with DraftKings Network

metabet-signs-content-partnership-with-draftkings-network
MetaBet signs content partnership with DraftKings Network
Prague Gaming & TECH Summit 2025 (25-26 March)

 

MetaBet, the pioneering provider of sports betting engagement tools, has signed a content deal with DraftKings to enhance their sports and entertainment platform.

The agreement will see MetaBet integrate its contextual widgets into DraftKings Network’s betting and fantasy analysis. Renowned as “The Action Spot”, DraftKings Network helps fans navigate the 24/7 whirlwind of in-on-the-action lifestyle, via unique betting and fantasy perspectives, personalities, angles, insights, and data. Built for passionate fans and bettors, it covers all major sports and everything in between, equipping its community with everything one needs to know to make sound betting and fantasy decisions.

MetaBet’s technology suite analyzes the content of each DraftKings Network article to identify the key players, teams, and games being discussed. Then, it searches through the universe of wagers at DraftKings, chooses the most relevant and engaging betting market, and automatically inserts a widget with live lines and deep links to the DraftKings Sportsbook experience.  All this is done without requiring any manual effort from DraftKings Network’s roster of writers.

MetaBet Founder, Mark Phillip, said: “DraftKings Network is setting the standard for sports content, and we’re excited to enhance that experience with our intelligent widgets. By dynamically surfacing the most relevant betting options, we’re helping fans stay engaged while making smarter, faster decisions. We’re bridging the gap between content and wagering, so DraftKings Network can unlock more value from its sports-focused content.”

The post MetaBet signs content partnership with DraftKings Network appeared first on Gaming and Gambling Industry in the Americas.

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.