Pollard Banknote Limited has congratulated the Kansas Lottery (the Lottery) on the successful launch of its iLottery program, powered by the Pollard Catalyst Gaming Platform (the Platform), Pollard Banknote’s cloudnative, modular, and API-first iLottery solution. The leadership and strong partnership of the Kansas Lottery, combined with Pollard Banknote’s deep iLottery expertise, enabled the launch to come only ten months after initial scoping, making this the fastest implementation of a full iLottery program in U.S. history.
Players in Kansas will now be able to play popular draw-based games including Powerball and Mega Millions, and an initial offering of nine eInstant games from the Pollard Digital Games Studio on the Lottery’s website. eInstants available at launch include Jayhawk Riches and Wildcat Riches, a pair of games customized for the market that celebrate the rivalry between the Kansas State University and University of Kansas athletic programs, and tie into the Rivalry Riches instant ticket currently in-market in Kansas. Additional draw-based games will be added soon, and new eInstant games will launch every two weeks to ensure the offerings remain fresh and exciting for Kansas players.
The iLottery solution builds on the Lottery’s existing PlayOn Loyalty Program, Pollard Banknote’s proprietary loyalty solution. Existing PlayOn members can easily join in the fun by upgrading their existing loyalty accounts. The Lottery launched PlayOn in 2017, enabling players to earn points by submitting their retail tickets and completing other activities. Points can be redeemed for chances to win cash, experiential prizes, or free plays.
Pollard Banknote is providing comprehensive marketing support for Kansas’ iLottery program, leveraging the Platform’s Marketing Engagement Platform, powered by Bloomreach. Pollard Banknote’s experienced iLottery marketing team will create and execute campaigns to support player acquisition and retention, and provide the Lottery with insightful, data-driven recommendations to responsibly maximize revenue for the State of Kansas while ensuring the integrity of all games. The Platform’s deep integration with Bloomreach supports real-time action to engage players in a way that is personalized and relevant to them, ensuring higher levels of satisfaction with their playing experience.
“We’re thrilled with how our team at the Kansas Lottery and Pollard Banknote have worked together to achieve this historic milestone. Pollard Banknote walked with us every step of the way, providing effective guidance at every decision point. Despite the inherent complexity of launching an iLottery program, the planning and implementation process went very smoothly, owing to the strength and flexibility of Catalyst and the comprehensive support from the team at Pollard Banknote. We really appreciate their leadership and their partnership,” Stephen Durrell, Executive Director of Kansas Lottery, said.
“We greatly appreciate the confidence the Kansas Lottery has shown in us by being the first client to launch Catalyst. They have been excellent partners on the journey to today’s launch, which represents the culmination of our decades of experience developing and operating iLottery systems in Europe and Canada. It also speaks to the success of the Pollard Digital Games Studio, whose eInstants are now available in many jurisdictions around the world. This launch solidifies our position as the lottery partner of choice across all channels,” Doug Pollard, Co-Chief Executive Officer of Pollard Banknote, said.
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