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The organisers of the Regulating the Game conference have announced the latest addition to its 2025 Masterclass Series in Sydney: “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care,” presented by the renowned Jay Robinson, chief stakeholder relations officer at Focal Research Consultants.

With over 20 years of global experience in developing and delivering impactful training programs across jurisdictions—from pubs and clubs to casinos and online operators—Jay is a leading voice in creating safer gambling environments that transcend compliance. Jay’s approach focuses on building a culture of customer care that prioritises player protection and staff well-being while enhancing the overall gambling experience.

Why attend this masterclass?

Great training is more than ticking a compliance box—it is the foundation of cultural transformation and customer care. This masterclass will delve into:

How industry leaders, regulators, and frontline staff can embed a culture of safer gambling.

The critical role leadership plays in sustaining training initiatives.

Strategies to extend the reach and effectiveness of safer gambling programs, improving customer experiences, reducing staff burnout, and driving long-term benefits for operators and stakeholders alike.

“Effective gambling staff training must meet the real needs of both staff and customers, ensuring that safer gambling practices become second nature. This masterclass is about empowering organisations to go beyond compliance, fostering a culture of care and leadership that makes a lasting impact,” said Jay Robinson.

Who should attend?

This masterclass is essential for operational leaders, C-suite executives, regulators, and anyone committed to advancing safer gambling initiatives. Participants will leave with actionable insights and tools to lead cultural change, elevate training outcomes, and strengthen their organisation’s reputation.

Regulating the Game: A leading global event

The Regulating the Game conference has established itself as a flagship event, bridging the gap between regulators, industry professionals, and stakeholders. Now entering its fifth year, the conference continues to attract world-class speakers and attendees, driving innovation and inspiring meaningful discussions on policy, regulation, and sector challenges.

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The Advertising Standards Authority (ASA) has partnered with the Gambling Regulatory Authority of Ireland (GRAI), the new statutory body that, once established, will be responsible for the licensing and regulation of gambling services in Ireland, to streamline the process for complaints around advertising for gambling.

GRAI will now advise consumers they can direct complaints around gambling advertising to the Advertising Standards Authority.

Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints.

This strategic partnership follows the recent collaboration between ASA and the Irish Film Classification Office (IFCO) to streamline the complaints process for advertising in cinemas and cinema-related promotions across other media outlets.

Additionally, ASA has signed a Cooperation Agreement with Coimisiún na Meán, the statutory body responsible for online safety and media regulation, to establish a cooperative framework on shared interests in advertising and commercial marketing communications. These initiatives further solidify the organisation’s leadership in the Irish advertising sector, fostering confidence and trust in advertising standards.

The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.

“We are delighted to partner with GRAI, a new organisation that will help to safeguard the public from problem gambling, particularly protecting children from accessing places or services where gambling activities are offered. The aim of the Advertising Standards Authority is to ensure that advertisements are legal, decent, honest and truthful for consumers. This partnership underscores our shared commitment to protecting consumers, and, by joining forces, we will remain dedicated to ensuring that the public can easily access information on responsible gambling advertising,” said Orla Twomey, Chief Executive of Advertising Standards Authority.

“The GRAI, once established, will protect the public by promoting a gambling sector that operates transparently and in accordance with the laws of Ireland, particularly the Gambling Regulation Act 2024. This Act contains a number of restrictions on licences in relation to advertising, social media and more. It will also create awareness of problem gambling and establish safeguards to address it. By working with the Advertising Standards Authority, as the GRAI’s powers are commenced, we will aim to address any concerns raised by the public about advertising in and surrounding gambling promptly and effectively, in line with the Advertising Standard Authority’s code. Our partnership reiterates our commitment to safeguard the public, and to ensure they are informed and protected by upholding the highest standards of marketing communications,” said Anne-Marie Caulfield, CEO Designate, GRAI.

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In the fast-paced world of iGaming, captivating players requires more than just beautiful visuals. Gamzix, a full-cycle slot provider, understands the crucial role sound plays in building immersive and engaging player experiences. To meet this need, the company has established an in-house sound design team dedicated to crafting audio that distinguishes their games. “Sound design is integral to how we create our games,” says Gamzix’s sound director. “Our goal is to make players feel like they’re entering a whole new dimension.”

Capturing Authentic Soundscapes: From Haunted Mansions to Casino Vibes

Authenticity is the cornerstone of Gamzix’s sound design philosophy. For Spooky Coin: Hold the Spin, a Halloween-inspired slot, the team recorded eerie whispers, creaking wooden doors, and spectral laughs in an old countryside estate to create an authentic haunted house atmosphere. Conversely, Sticky Coin: Hold the Spin transports players into a bustling casino, featuring vibrant jazz compositions and recordings of lively club conversations.

“Our sound designers are constantly on the move with their microphones, collecting unique sounds to use in our games,” explains the sound director. This hands-on approach ensures every sound element is both unique and immersive, helping players feel fully absorbed in the game.

For casinos, this focus on sound design means games that leave a lasting impression. Gamzix’s attention to detail results in experiences players remember and return to. One player commented, “The soundtrack was so good, I thought it was my Spotify!”

Evoking Emotions Through Sound

Gamzix’s sound design masterfully blends the familiar with the innovative to evoke strong emotions. For Book of Zulu, an African-themed slot, the team drew inspiration from legendary compositions like Hans Zimmer’s The Lion King and Phil Collins’ Tarzan. The resulting soundtrack combines nostalgic undertones with new, vibrant melodies, immersing players in an adventurous jungle setting.

“Integrating familiar musical cues allows us to create a sense of adventure and wonder,” says the sound director. “It helps players connect emotionally, making the experience truly memorable.”

This careful balance of original sound design and nostalgic references enhances gameplay, creating a multi-layered experience that resonates with players. For operators, the payoff includes longer play sessions and increased player loyalty.

Why Human Creativity Matters

As artificial intelligence becomes more common in game development, Gamzix underscores the importance of human creativity in sound design. While AI can assist with repetitive tasks, it lacks the emotional intuition and artistic sensitivity necessary for creating truly immersive audio. “AI can’t replicate the artistry and soul that our team brings to every game,” says the sound director. “Human creativity is irreplaceable in delivering experiences that feel authentic and emotionally rich.”

What’s Next for Gamzix’s Sound Design?

Gamzix’s commitment to elevating sound design has positioned the company as a leader in creating immersive slot games. By combining high-quality audio with stunning visuals and innovative gameplay, Gamzix continues to set new standards for the industry. Looking ahead, the company plans to expand its creative boundaries, developing even more captivating soundscapes that draw players into the worlds they create.

For operators seeking standout games that engage and retain players, Gamzix provides a winning formula. Every sound is a part of the story, and every note enriches the adventure.

Follow Gamzix on LinkedIn to stay updated on the latest innovations and updates from the team.