Spinomenal bolsters UK presence with BoyleSports partnership

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Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”

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Expanding pay ways unlock 25,000x win potential

Independent slots studio Thunderkick has launched Ways of Athena, a Greek mythology-themed title where matching mystery symbols reveal up to 43,923 ways to win.

The goddess of wisdom and warfare reigns supreme in the 3×5 slot, where helmets, shields, amphoras, and lyres line the reels. Matching mystery symbols land on reels two to five and enhance base game action, transforming into double symbols and mirroring an icon on reel one to increase the number of pay ways and boost wins.

Landing three scatters triggers the bonus round with an initial eight free spins, with each additional scatter awarding two extra spins. When mystery symbols match a scatter on reel one, they will also split into double symbols, providing the potential for 44 free spins.

During the bonus feature, matching mystery orbs are accumulated in a meter beneath the grid. For every five orbs collected, the number of pay ways assigned to mystery symbols increases up to five, and two additional spins are awarded, paving the way for 25,000x maximum wins.

Ways of Athena is the latest addition to Thunderkick’s diverse portfolio of class-leading content and supplements its ancient mythology offering that includes Sword of Khans, Odin’s Gamble, and Midas Golden Touch 1 and 2.

Johannes Polbring, Game Product Owner at Thunderkick, said: “Ways of Athena introduces matching mystery symbols which split two, three, or five ways, increasing the number of total pay ways up to a maximum of 43,923. This not only generates bigger wins but also provides the opportunity to trigger up to 44 free spins, enriching the player experience.

“This exciting concept, coupled with the popular Greek mythology theme and crisp visuals, delivers engaging gameplay that further strengthens Thunderkick’s offering on behalf of our global operator partners.”

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Sportingtech, the multi-award-winning provider of turnkey betting and gaming solutions, has announced a new partnership with CreedRoomz, the acclaimed live casino provider. This strategic integration will enable Sportingtech to offer an elevated live casino experience with CreedRoomz’s extensive suite of 25+ games, diverse table options and top-tier mobile optimisation, further enhancing Sportingtech’s platform to operators globally.

Founded in 2012, CreedRoomz has swiftly become known for its innovative and customisable live casino solutions, which combine high-quality graphics, premium sound and mobile optimisation for seamless gameplay. As the official winner of “Live Casino Provider of the Year” at the SiGMA Europe Awards, CreedRoomz brings a distinguished reputation and cutting-edge technology to this collaboration.

CreedRoomz is preparing an exciting lineup of show games, including Richie Wheel, Richie Roulette and more. These games feature totally unique concepts and mechanics, offering distinctive gameplay experiences that will raise the bar in live casino entertainment.

Robert Nevill, Commercial Account Manager at Sportingtech, said: “Integrating CreedRoomz’s live casino solutions is a significant step forward for Sportingtech as we continue to diversify our offerings. CreedRoomz’s innovative approach and impressive game variety ensure our operators can deliver an engaging and diverse experience that resonates with live casino enthusiasts worldwide. We are thrilled to bring their high-quality, award-winning content to our platform.”

Unique Features and Benefits

With this integration, Sportingtech’s operator partners can access CreedRoomz’s standout titles such as Aurum Roulette, offering win multipliers up to x700, and fast-paced Baccarat and Blackjack tables optimized for all player levels. CreedRoomz’s range of dedicated tables and custom campaigns, including tournaments and bonus structures, will empower operators to enhance player retention and build brand loyalty through a tailored live gaming experience.

CreedRoomz also offers a fully mobile-optimised suite, ensuring smooth performance across all devices. Supported by robust licensing across multiple jurisdictions, including Denmark, UK, Malta and more, CreedRoomz upholds high standards for fairness and security, with independent certification reinforcing its commitment to safe, enjoyable gaming.

Lusine Voskanyan, Business Development Manager at CreedRoomz, said: “Our partnership with Sportingtech will enable us to expand our reach and bring our unique live casino experience to new audiences. Sportingtech’s comprehensive platform and broad market presence make them an ideal partner, and we are excited to work together to bring operators and players the unparalleled quality, innovation, and customisation options CreedRoomz is known for.”

This integration underscores Sportingtech’s commitment to continuous innovation, providing operators with a wide variety of engaging, localised content. The addition of CreedRoomz’s sophisticated live casino offering enables Sportingtech’s partners to cater to the growing demand for high-quality, flexible and secure live casino experiences on a global scale.