Amusnet and Hotwin Partner to Elevate iGaming in Belgium

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Soft2Bet is set to make a major impact at SiGMA Malta Europe, focusing on MEGA, turnkey solutions and key speaking engagements from senior executives from 12-14 November.

Soft2Bet, the iGaming industry’s leading turnkey solutions provider, is gearing up to unveil a new format for its MEGA Workshop during 4 closed sessions on 12 and 13 November at SiGMA Malta Europe. After a highly successful MEGA Workshop experience at the SBC Summit Lisbon for more than 250 visitors, Soft2Bet intends to showcase how its solution drives engagement, activity and revenues for Soft2Bet and its B2B partners.

Turnkey solutions and new launches driving growth

Soft2Bet will also unveil its latest turnkey solution, newly-launched gaming engines and casino solutions that are delivering impressive results for partners as they increase player engagement, retention and drive revenue growth in the most competitive iGaming markets.  As Soft2Bet continues to expand into new markets, it will provide exclusive insights into its recently-launched partnerships and brands.

Product focus

The Soft2Bet MEGA workshop will also demonstrate how MEGA seamlessly integrates as a standalone solution through an API, providing the best UX to its players,  ensuring quick and efficient deployment for operators looking to elevate their platforms.

The results of these efforts speak for themselves, with the group’s Scandinavian brand Betinia reporting strong growth in Q3 2024.

• Denmark: active player numbers increased 129%, deposits increased 213% and GGR climbed 200%.
• Sweden: active player numbers increased 85%, deposits increased 129% and GGR climbed 58%.

Soft2Bet SiGMA Speakers

Soft2Bet’s founder and CEO, Uri Poliavich, will deliver an exclusive Keynote on 12 November at 11:45 where he will update the market on his latest insights.

Senior executives will be joining key industry panels:

• David Yatom Hay, General Counsel, will join a panel discussing the future of player protections in light of potential advertising bans in Northern Europe.
• Yoel Zuckerberg, Chief Product Officer, will lead a discussion on using collectables to enhance loyalty programmes and increase player retention.

Expansion and growth

Soft2Bet is rapidly expanding and holds more than 13 licences across nine different jurisdictions, while launches in Romania (Don.ro) and Ontario, Canada (Tooniebet), and upcoming expansions into Mexico, Greece and Nigeria demonstrate the company’s continued focus on growing its commercial and regulatory footprint.

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Musselburgh Racecourse is excited to announce that Virgin Bet will return as the title sponsor for two major events in 2025 – New Year’s Day and Easter Saturday Racedays.

These celebrated racedays are central to Musselburgh’s “Sensational 6” – the racecourse’s biggest and best racedays across the year.

In addition to Virgin Bet, the partnership also extends to fellow LiveScore Group brand, LiveScore Bet.

The 1 January New Year’s Day Raceday is an annual sell-out that draws over 6,000 racing fans across Scotland. The event promises spectacular Jump racing action, including the £40,000 Auld Reekie Handicap Chase and the £30,000 Hogmaneigh Hurdle, as part of a programme worth over £100,000.

Virgin Bet will also headline the Easter Saturday Raceday, held on 19 April. This event will feature the prestigious £100,000 Queen’s Cup and Scotland’s fastest race, the Scottish Sprint Cup, attracting top horses, trainers, and jockeys to the East Lothian course.

As part of the sponsorship, Virgin Bet’s Personal Safety Partner, WalkSafe, will be integrated into the racedays.

Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.

Racegoers at Musselburgh will be able to learn more about the innovative and free-to-download app at each Virgin-Bet sponsored race meet.

Dominic Vye, Marketing Director, Virgin Bet, said: “We are thrilled to continue our longstanding partnership with Musselburgh Racecourse as the headline sponsor for both the Easter Saturday Raceday and New Year’s Day Raceday. Supporting these key events in the Scottish racing calendar aligns perfectly with our commitment to delivering an unparalleled sports betting experience. We are excited to contribute to the excitement and tradition that both the Easter Saturday and New Year’s Day Racedays bring. This year, for the first time, we have partnered with WalkSafe as part of our ‘Good Bet’ brand propositioning, and plan to give racegoers the knowledge and tools to ensure they can travel home from a racing venue safely.”

Sarah Montgomery, Commercial and Operations Director at Musselburgh Racecourse, added: “We are delighted to continue our longstanding partnership with Virgin Bet and LiveScore Bet at Musselburgh Racecourse and look forward to hosting another fantastic edition of the Virgin Bet Easter Saturday, as well as New Year’s Day Raceday in partnership with Virgin Bet, two highlights of our ‘Sensational 6’ racedays.

“We’re also thrilled to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”

To purchase tickets, please visit: musselburgh-racecourse.co.uk/view-fixture/new-years-day-1-1-25. Book your tickets before midnight 31st October and save £10.00

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PA Betting Services (PABS), the leading supplier of global horseracing data and betting content, is excited to announce a long-term agreement with LiveScore Group, operators of some of the world’s most innovative, diverse and distinctive sports and gaming brands.

The new long-term agreement will see PABS’s market-leading delivery platform provide its extensive range of betting products and data services to LiveScore Group’s betting operators, LiveScore Bet and Virgin Bet.

“Owing to PA Betting Services’ close relationships with racing’s global rights owners, we can ensure continuity in providing our customers with the best possible racing content. We value their extensive range and quality of coverage and are delighted to have agreed a new long-term deal,” Sam Sadi commented, CEO of LiveScore Group.

This partnership secures both brands’ access to more than 60,000 horse and greyhound race meetings annually, spanning domestic and international territories.

Eugene Delaney, (MD PA Betting Services) added “We are thrilled that LiveScore Group have once again chosen to partner with PA Betting Services for the supply of global racing content. We are looking forward to working together on future collaborations and will continue to support LiveScore’s global coverage and growth.”