BLAST & Solihull Council announces major esports event to take place in the UK next year

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• Lexus returns as the Title Sponsor and Official Automotive Partner for the Esports Awards
• Viewers should expect an impressive line-up of Lexus cars during the ceremony, alongside unique activations

The Esports Awards, the most prestigious night in the esports calendar, is honoured to announce that luxury automaker Lexus is returning as the official Title Partner for the 2024 Esports Awards. This marks the sixth consecutive year that Lexus has partnered with the Esports Awards and demonstrates their ongoing efforts towards recognising and celebrating the talent that has made a significant impact in the esports and gaming industries since their initial partnership in 2019.

Lexus continues establishing its commitment to enhancing the esports and gaming spaces with its contributions and this year, will be presenting the winners with their awards for the “Esports Content Creator of the Year” and “Esports Organisation of Year” categories.

Previous years saw some incredible vehicles on display, including the LC 500 and the NX 350 (Thieves NX), and this year promises to be just as impressive, with Lexus once again bringing some of their finest custom vehicles to the Esports Awards ceremony broadcast live on 21st November.

Guests will be invited to the Lexus Lounge—which will play host to the red carpet, Esports Awards Glambot and other exciting activations, giving guests the perfect place to relax, network and grab a drink as they arrive, elevating the experience for all attendees. This will of course all be accompanied with a showcase of one of Lexus’ incredible custom vehicles as a centrepiece to bring the room to life.

“We’re honoured to have such an important partner return for the sixth year in a row. and Lexus’ commitment to empowering our community is truly remarkable.” said Michael Ashford, CEO of the Esports Awards, “They have and continue to be an excellent partner; we are honoured by their ongoing contribution to raising our event to new heights every year.”

“Lexus is proud to join forces with the Esports Awards to once again recognize the highest levels of achievement in competitive gaming,” said Lisa McQueen, Lexus Media Manager. “We look forward to celebrating the passionate people and teams who make an impact in the esports community through top-class performance and innovation.”

The Esports Awards presented by Lexus is back for its second ceremony of the year, following a successful ceremony in Riyadh this year. With incredible viewership figures of over 30 million, the Esports Awards is set to deliver a spectacular second broadcast for all to enjoy on Twitch, X and all major platforms on the 14th November.

The important dates for the awards ceremonies are as follows:

• Voting for Esports Awards presented by Lexus closes: 14th November
• The Esports Awards presented by Lexus ceremony: 21st November

Following the reveal of the finalists, voting is now open and fans can vote for the finalists of their choice every 24 hours at esportsawards.com/vote until 14th November.

The Esports Awards presented by Lexus is brought to you in partnership with Oakley and the Esports World Cup Foundation (EWCF).

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Today, Vitality.Bee, the academy team of the leading esports club, Team Vitality has emerged victorious at the Banque Postale Coupe de France League of Legends against fellow French club, Solary 3-1.

Showing outstanding teamwork, the team dominated the tournament in front of a live audience at Paris Games Week and solidifies Team Vitality’s status as a leader on the French competitive scene.

This victory marks the end of an exceptional year for the Vitality.Bee team, with the young players dominating throughout the season and reaching the final of the EMEA Masters Summer 2024 against BDS Academy. The team also finished top four in the spring segment and top three in the summer segment of the LFL rankings.

With the flawless performance during the Coupe de France, the Vitality.Bees fulfilled their ambition to unveil new, ultra-competitive talents for the League of Legends scene.

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NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, has announced the appointment of Atin Suri as Global Head of Experiential Marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further NODWIN Gaming’s mission to engage and excite audiences across all ages, worldwide.

Atin will be responsible for leading NODWIN Gaming’s worldwide expansion efforts in experiential marketing and continued growth while handling the company’s white-label events and activations. His ability to formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with NODWIN Gaming’s vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.

A key focus for NODWIN Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atin’s extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.

“For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Atin. “At NODWIN Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”

Before joining NODWIN, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.

A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. Together, they worked on Dew Arena and made it India’s Largest Offline Gaming Championship.

Building on this partnership, they went on to bring DreamHack, the world’s largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the NODWIN Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.

“We are thrilled to welcome Atin to NODWIN Gaming” commented Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”

Atin has also been the recipient of multiple honours like the JWT HiP Club Rising Star, the CEO Award from PepsiCo, and the Tech India Award.