Reading Time: 2 minutes
Next generation in-game betting odds will be made available to tier-one operators via OpenBet’s robust platform
nVenue, a global leader in live and micro-betting solutions, has reached an agreement with OpenBet, a leading global provider of betting technology, content, and services to distribute live micro-markets to betting operators in the U.S. and worldwide via an integration through OpenBet’s Trading System.
Utilizing the power of machine learning and AI, nVenue generates real-time game-relevant odds and pricing, enabling operators to curate micro-bets and setting a new standard for in-game betting experiences.
OpenBet’s Trading System redefines sportsbook player experience by delivering an extensive range of high-demand content—including data, BetBuilder (Same Game Multis), player props, eSports, and virtuals – through a seamless, single integration. With the addition of nVenue’s state-of-the-art micro-betting content, OpenBet significantly enhances its already powerful offering for its 200+ partners and beyond. This exciting collaboration unlocks new, immersive in-play betting experiences, providing operators with real-time, game-specific markets to engage players.
Under the agreement, micro-markets will be offered to OpenBet’s customers across several key U.S. sports, such as the National Basketball Association (NBA), National Association for Stock Car Auto Racing (NASCAR), and National Football League (NFL). Operators will have access to over two billion real-time predictions and thousands of new betting opportunities for each event to secure a competitive edge. Real-time, granular markets, such as every down, carry, possession, or kick-off, will be available at each moment of the game.
Jeremy Jones, CRO at nVenue, said: “Partnering with OpenBet is a transformative opportunity for nVenue, solidifying our standing as the leading global micro-betting provider in the industry. Through our integration with OpenBet’s Trading System, we look forward to tapping into OpenBet’s operator network and introducing our unique micro-betting capabilities to a global audience. This partnership doesn’t just expand our reach; it validates the importance of delivering real-time, event-specific betting experiences that drive user engagement and growth for operators.”
Sam Depoortere, VP of Platform Products at OpenBet, said: “nVenue continues to lead the charge in the micro-betting landscape, with a truly innovative platform that transforms the user experience globally. The integration with our Trading System is a game-changer. It not only strengthens our ability to deliver the most engaging and in-demand content but also underscores the importance of our Trading System in offering unparalleled, real-time betting experiences that elevate the value we provide to operators and players alike.”
