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Interviews

Slot Saturation – Q&A w/ Qianqian Liu, Senior Art Director at Gaming Corps

Published

1 hour ago

on

October 21, 2024

Reading Time: 3 minutes

What are the defining visual features of a Gaming Corps slot?

We pride ourselves on the diversity of the look of our slots, we have three distinct styles that are all used to target different demographics. Firstly, Classic, this is a style which usually is also described as retro and some people would even say dated, we prefer nostalgic! But there is a player base who get great enjoyment from slot games like this. The second is Modern, this is a style that is sleek, shiny and incredibly high-fidelity with assets that look polished and could be very much suited to being hung up in a modern art museum. Thirdly is Stylised, this is a style that is completely entirely dependent on the theme, maybe a comic book style or similar, but it emphasises artistic freedom which is important.

All three of these are what makes Gaming Corps a unique slots provider, catering games for all types of target markets.

Where do you look for inspiration when designing an online slot game?

Different inspirations appear for different themes, if it is classic then an old fruit machine down a pub could be the inspiration. If it is a modern slot, then we like to refer to some modern day mobile apps that are more casual to play. The beauty of stylised is that the inspiration can come from absolutely anywhere but usually it can be something that the artist is personally interested in, such as comic books or anime.

How does Gaming Corp manage to distinguish its titles from others on the market?

We focus on iterations and high quality standards, we will start from a basic concept and iterate and iterate until the asset is exactly what would be expected of the target audience. We get feedback from customers as well to help hone in on a particular style that we are aiming to create.

How do you manage to keep repetitive themes (Egypt, classic, Greece and so on) interesting?

For these, it is all about combining the innovative mechanics with a unique spin on a narrative that has been re-told before. Of course if you are to create an Egyptian theme you should still recognise it to be fundamentally Egyptian with its gods and its hieroglyphs. But is there a way to put the spin on the narrative that ties it to the mechanic that has not been done before. It is important to do market research to find common thread that you can capitalise on but also things to stay away from.

What impact does localisation have on game development from a visual perspective?

Localisation of Gaming Corps is super important to us, we sometimes want to create games that can be tailored for a particular market. Especially when working with casinos for bespoke content. For example, we created a game in 2023 called “Ramen Puzzle” which was launched with a casino partner in Japan. It was very important for us to nail the anime style that suited this market and it was a core part of the development cycle to research, develop and iterate on our designs to perfect the style.

Another recent launch this year was Samba Soccer, a crash product that was created with Brazil in mind. It had a stylisation that suited popular games in that market but also a theming that set the game in Rio de Janeiro. This visual combination allowed the game to be hyper localised to this market.

What future trends do you think are going to impact the look and design of online slot games?

More and more over the years, the target demographic has moved away from playing on desktop to playing on mobile, in particular on mobile portrait, so we will always feel as if designing with a mobile-first approach should be at the forefront of what we do at Gaming Corps. This I believe will continue to trend upwards. This has a big impact on the way that slot games look and feel, there is a small space with lots of elements fighting for room so it is important to be very clear with Product Owners on what are the most important elements of the slot game.

Latest News

BGaming rounds off year of art collaborations in Malta

Published

2 hours ago

on

October 21, 2024

Reading Time: 2 minutes

Popular iGaming content provider BGaming has unveiled its final art and gaming mash-up of 2024 as part of its ongoing creative project ‘When Art Meets Gaming’.

Half-Maltese artist Tim Marsh is well known for his architectural style, composing works using dynamic geometric forms, patterns and lines to embed a sense of movement. His influences include his capoeira practice, which he has enjoyed since being a teenager. The Brazilian martial art influences the tribal elements of his graffiti work.

His career began in the fashion industry in 2006, where he created designs for clothing brands and directed the fashion pages of French magazine Snatch. He has previously worked with the likes of L’Oreal, Kenzo and Smart cars. Since 2009, the artist has been involved in light painting and held shows in Malta and France.

Ahead of BGaming’s attendance at SiGMA Malta, the muralist has produced artistic interpretations of BGaming’s top games characters from titles such as Wild Tiger, Book of Cats MEGAWAYS™, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, and Gold Rush – Johnny Cash.

This marks the studio’s fourth and final ‘When Art Meets Gaming’ collaboration of the year, after they teamed up with creators Gonçalo MAR, Mr Cenz and Clandestinos Art throughout their jam-packed 2024 event calendar.

Kate Puteiko, CMO at BGaming, said: “We are proud to collaborate on our eighth artistic partnership with the hugely talented Tim Marsh, a highly respected muralist who has breathed new life into our iconic characters once more.

“Supporting artists in the cities we visit remains one of the greatest passions at BGaming and we look forward to continuing our dedication to giving back next year.”

Artist Tim Marsh said: “I found this work quite unexpected as I am used to working on murals and live paintings. This was a different exercise from what I’m used to but to be working from a computer and not fighting the elements was enjoyable. Only a few days before, I had been struggling to finish a wall in the Parisian rain.

“I am used to taking inspiration from hand painting artwork in real life, so this presented a welcome and unique challenge for me.”

About BGaming

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

Industry Awards

Betsson Group Wins Two Awards at EGR Italy Awards 2024

Published

3 hours ago

on

October 21, 2024

Reading Time: 2 minutes

Betsson Group has been recognised for its exceptional performance at the EGR Italy Awards 2024, securing two prestigious awards during the ceremony held last evening in Rome.

The event, which celebrates excellence across the Italian iGaming sector, saw Betsson claim victories in the Customer Services Operator and Marketing Campaign categories.

Betsson Group’s win in the Customer Services Operator category highlights the company’s unwavering dedication to putting customers first. Betsson’s customer service team handled over 500,000 customer interactions in Italy this year, maintaining a 92% customer satisfaction rate. Key to this success is their advanced omnichannel support system and continuous staff training, ensuring that customers receive prompt, knowledgeable assistance across all touchpoints, including chat, email, and WhatsApp.

In the Marketing Campaign category, Betsson was recognised for its innovative, multi-channel approach that drove significant engagement across digital and traditional media. One standout initiative was the “Watch the World Cup with Francesco Totti” campaign, which attracted millions of views and interactions on social media. Betsson.Sport’s campaigns combined creativity, local partnerships, and brand ambassador activations to enhance visibility and connect with diverse audiences. The campaign for Starcasino.gratis, which included scholarship programmes for croupier training, also demonstrated Betsson’s commitment to community engagement and social responsibility.

These wins reinforce Betsson’s strong presence in Italy, showcasing its ability to excel in both customer service and marketing in a highly competitive market.

Earlier in the day, Betsson Group’s Managing Director for Italy, Stefano Tino, participated in the EGR Italy Briefing as part of the panel discussion “Voices from the Top: Leader’s Keynote Panel”. During this session, senior leaders from top operators and service providers debated the direction of the Italian gaming market, offering insights on trends and challenges facing the industry.

With these two significant awards, Betsson Group continues to demonstrate its commitment to excellence in the Italian iGaming sector, consistently delivering high-quality customer service and innovative marketing campaigns that resonate with both players and the wider community.

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